In recent days, Zelensky threatened the Prime Minister with death, and now in Szentendre one of our Fidesz activists was shot at with a gas pistol from a window.
Let there finally be an end to the violence, and Péter Magyar should stop the incitement and agitation!
In April, let us all show that our right-wing community of love will defeat the Tisza community of hatred. Only Fidesz is the safe choice!
Yes, I was also at the first anti-war gathering when the news reached me that in Szentendre one of our activists had been shot at with a gas pistol from a window. One always thinks that things cannot get any worse, after a few days ago Zelensky threatened the Prime Minister with death, and then this news comes. So it is very bad to hear things like this, I will say honestly.
And I would like to ask Péter Magyar to stop the hate-inciting politics that he has been pursuing in recent weeks and months, because unfortunately this is the result of it. This is the true face of the so-called “Tisza love for the country”: when the Hungarian Prime Minister is threatened with death from Ukraine, and when one of our activists is shot at with a gas pistol from a window.
I wish him perseverance, I thank him for his work so far, and all the activists as well, and I ask them not to give up, but to believe that the power of love will defeat hatred in April as well.
1️⃣ Victim Narrative (victim framing)
Excerpt
“…a Fidesz activist of ours was shot at with a gas pistol…”
Technique
The political community is portrayed as the victim of an attack.
Goal
- to evoke emotional sympathy
- to strengthen the moral cohesion of the political camp
Effect
Activists and supporters enter a defensive psychological mode, which tends to increase political loyalty.
2️⃣ Linking an External Threat to Domestic Political Conflict
Excerpt
“Zelensky threatened the Prime Minister with death… and then this news appears.”
Technique
Two separate events are connected into a single chain of threats.
➡️ external threat
➡️ internal violence
Goal
To create the perception that Hungary is under both external and internal attack at the same time.
Effect
The political conflict is framed as a national security issue.
3️⃣ Scapegoating
Excerpt
“Péter Magyar should stop the hate-inciting politics… because this is the result.”
Technique
A specific political opponent is blamed for the event without presenting evidence.
Goal
To morally delegitimize the opponent.
Effect
In the audience’s mind a simplified association forms:
➡️ opposition = violence
➡️ government = order
4️⃣ Moral Framing: Love vs Hate
Excerpt
“our right-wing community of love”
“the Tisza community of hatred”
Technique
The political conflict is turned into a moral dichotomy.
➡️ we = love
➡️ they = hatred
Goal
To transform a political choice into a moral choice.
Effect
Voters are encouraged to decide not between political programs, but between good and evil.
5️⃣ Fear Appeal and Sense of Escalation
Excerpt
“we always think it cannot get worse than this…”
Technique
The situation is portrayed as a continuously worsening and dangerous process.
Goal
To increase emotional tension.
Effect
Voters become more inclined to support strong leadership and political stability.
6️⃣ Political Mobilization
Excerpt
“Let us show it together in April…”
Technique
At the end of the narrative, a direct electoral call to action appears.
Goal
To convert the emotionally built narrative into voting behavior.
🧠 The Overall Narrative Structure
The text follows a three-step campaign framework.
1️⃣ Threat
- Zelensky
- shooting at an activist
2️⃣ Identification of the responsible actor
- Péter Magyar
- “politics of hatred”
3️⃣ Solution
➡️ vote for Fidesz
⚙️ Why This Communication Is Effective
Because it simultaneously activates three powerful emotions:
- fear (attack, violence)
- anger (blaming the opponent)
- hope (the victory of “love”)
This combination is a classic form of campaign rhetoric.