There is only one good choice for young people in April: if you don’t want to go to war, if you don’t want Hungarian money to be sent to Ukraine, if you don’t want gasoline to cost 1,000 forints, then vote for Fidesz!!!
A photo with orange juice. This is the poster party. A first-time voter arrives, who turns 18 on March 14. And then you’re already preparing for why you would vote on the 12th. Get ready, I’ll keep asking, I’ll keep asking. And have you decided yet? No, I haven’t decided yet. I’ll help you, okay? Yes, for Gergő. Here you go. Thank you very much. One signature for me. A flower, please. A flower? A photo with orange juice. This is the poster party. We treat with orange juice those young people who know what the safe choice is. On April 12. Thank you very much. Thank you. Do you live nearby? Yes. Here you go. What’s the goal with it? Where will you take it? Anywhere. Anywhere? Thank you very much. Gladly. Bye. Bye.
🎭 Balázska’s Propaganda Techniques in the Text
1️⃣ False dilemma
Excerpt
“There is only one good choice for young people in April… vote for Fidesz.”
Technique
- reduces the political decision to two options
- suggests that every other choice is “bad”
Goal
To simplify the message:
➡️ Fidesz = good decision
➡️ everything else = danger
Effect
Reduces critical thinking and increases loyalty within the political camp.
2️⃣ Fear appeal
Excerpt
“who doesn’t want to go to war”
“who doesn’t want Hungarian money sent to Ukraine”
“who doesn’t want 1000-forint gasoline”
Technique
Activating existential fears:
- war
- loss of money
- rising prices
Goal
To trigger an emotional reaction before the audience evaluates the facts.
Effect
Fear is often a stronger motivator than rational argument.
3️⃣ Building a simple narrative
The entire message is built on a very simple storyline:
➡️ opposition = war + sending money + expensive fuel
➡️ Fidesz = peace + protecting money + cheap energy
Technique
Simplifying complex geopolitical issues.
Goal
A quick, easy-to-remember campaign message.
4️⃣ Bandwagon effect (community experience)
Excerpt
“This is the poster party.”
“We treat young people with orange juice.”
Technique
- showing the atmosphere of an event
- emphasizing the presence of young people
Goal
To create the feeling that:
➡️ “young people support this too”
Effect
People are more likely to join something they perceive as popular.
5️⃣ Personal connection and informality
Excerpt
“I’ll help you, okay?”
“Do you live nearby?”
Technique
- friendly conversation
- direct personal interaction
Goal
To strengthen the image of the politician as “one of us.”
6️⃣ Targeting young voters
Excerpt
“he turns 18 on March 14”
Technique
- addressing first-time voters
Goal
To shape the political identity of new voters early.
🧠 The overall narrative of the communication
The text combines three main elements:
1️⃣ Fear
(war, money, fuel prices)
2️⃣ A simple choice
(only one good option)
3️⃣ Community experience
(poster party, young people, orange juice)
This is one of the most common formulas of modern campaign communication.