Zelensky wants to maintain an 800,000-strong Ukrainian army using the money of European families, and yesterday he issued a life-threatening threat against Viktor Orbán. We will never agree to this! Anyone who votes for Péter Magyar is supporting Zelensky.
I like being out on the streets among voters because they share incredible thoughts. Several people asked the same question just now: here is Zelensky threatening Viktor Orbán’s life, and at the same time he wants to maintain an 800,000-strong army in Ukraine using EU money — the money of European citizens. Such a dangerous person.
And another thing many people pointed out: why hasn’t anyone from Brussels spoken up about this? Someone threatens the prime minister of an EU member state, and no one in Brussels says a word.
This is what common sense looks like.
Common sense — here in Újpalota, in front of the Market Hall.
🎭 Propaganda and Influence Techniques in Balázs’s Message
The text is a classic political campaign message that combines several propaganda and rhetorical techniques.
Its goal is to trigger fear, outrage, and political loyalty in the reader while constructing a very simple political narrative.
The main narrative of the communication:
➡️ Zelensky / Ukraine = danger and threat
➡️ Orbán / the government = protection and common sense
➡️ Péter Magyar = ally of Zelensky
Below are the most important techniques presented in points.
1️⃣ Creating an enemy image
Excerpt
“Zelensky … life-threateningly threatened Viktor Orbán.”
“Such a dangerous man.”
Technique
👉 demonization / enemy-image construction
Goal
To portray Zelensky as a negative and dangerous figure.
Effect
The reader may form the perception that:
➡️ “Ukraine’s leader is a threat to Hungary.”
2️⃣ Fear appeal
Excerpt
“He wants to maintain an 800,000-strong Ukrainian army from the money of European families.”
Technique
👉 fear-based political communication
Goal
By linking a large military force with “the money of European families,” the message amplifies the sense of threat and financial loss.
Effect
The reader may conclude:
➡️ “The EU will finance the war using our money.”
3️⃣ False political dilemma
Excerpt
“Anyone who votes for Péter Magyar supports Zelensky!”
Technique
👉 false dichotomy / political oversimplification
Goal
To reduce the political choice to two options:
➡️ Orbán = protection of Hungary
➡️ opposition = support for Zelensky
Effect
The political debate becomes simplified into an emotional decision.
4️⃣ “Voice of the people” technique
Excerpt
“Voters say fantastic things.”
“Many people asked…”
Technique
👉 vox populi / “the people say”
Goal
To present political claims as if they were the opinion of ordinary people.
Effect
The reader may feel that:
➡️ “Everyone thinks this way.”
5️⃣ Blaming Brussels
Excerpt
“Why didn’t anyone in Brussels say anything?”
Technique
👉 external enemy / shifting responsibility
Goal
To portray EU institutions as passive or irresponsible.
Effect
This may strengthen distrust toward the EU.
6️⃣ “Common sense” rhetoric
Excerpt
“This is common sense.”
Technique
👉 common-sense framing
Goal
To present the speaker’s position as the only logical and reasonable one.
Effect
Anyone who disagrees is implicitly portrayed as irrational.
7️⃣ Local authenticity (“street politics”)
Excerpt
“Here in Újpalota, in front of the market hall.”
Technique
👉 local proximity / “I am among the people”
Goal
To reinforce the image of the politician as someone close to ordinary citizens.
Effect
This increases the perception of authenticity and credibility.
✅ Summary
The text represents a typical campaign narrative built on three main emotional elements:
1️⃣ fear – military threat
2️⃣ anger – directed at Brussels and Zelensky
3️⃣ loyalty – Orbán presented as the protector
The purpose of the communication is not primarily to provide information, but to lead the reader toward a simple political conclusion:
➡️ Orbán = security
➡️ the opposition = support for Zelensky