alexa

You won’t believe this! The German foreign minister has called for the blockade to be lifted immediately!
But not the Ukrainian one…

Johann Wadephul recently urged Hungary to immediately allow the transfer of the 90-billion-dollar war loan, saying that “Europeans must do even more to help Ukraine.”

But war comes with a serious price — one that every German is paying heavily. Strangely, however, this does not seem to bother the minister.

Fuel prices have jumped above 830 forints overnight, there is no longer cheap Russian oil or gas, and families and businesses are struggling to pay the skyrocketing costs.

Meanwhile, Volkswagen has just announced that it can no longer afford to maintain its previous system. Within a few years, the company plans to lay off 35,000 workers and move part of its production to Mexico instead.

In Hungary, something like this must not happen.
We will not pay for this meaningless war, and we will protect Hungarian jobs — which is why Fidesz remains the safe choice.

The German foreign minister’s statement was that the blockade must be ended immediately.
But of course he was not referring to the blockade that Ukraine is applying against Hungary and Slovakia. Instead, he was targeting us — Hungarians — demanding that we immediately allow every EU decision that is important for Ukraine to pass.

In my opinion, perhaps the German foreign minister should rather focus on the fact that Volkswagen is relocating part of its production to Mexico, and that 36,000 people may lose their jobs in the difficult economic situation they themselves have created.

The message is a typical political campaign narrative that combines several propaganda and influence techniques. Its goal is to trigger an emotional reaction while guiding the reader toward a simple political conclusion:

➡️ EU / Germany = pro-war and causing economic damage
➡️ Hungary / Fidesz = protecting the country and jobs

Below are the main techniques used, listed in points.


🎭 Propaganda and influence techniques in Alexandra’s message

1️⃣ Creating outrage (emotional trigger)

Excerpt

“You won’t believe this!”

Technique
👉 emotional opening / outrage activation

Purpose
To provoke an immediate emotional reaction in the reader before any actual information is processed.

Effect

The reader approaches the text from the beginning with the feeling that
➡️ “something outrageous has happened.”


2️⃣ Building an enemy image (external enemy framing)

Excerpt

“The German foreign minister called on Hungary…”

Technique
👉 external enemy narrative

Purpose

To frame the situation as if
➡️ foreign actors are trying to force Hungary into something.

Effect

The reader may begin to think that
➡️ “Brussels and Germany are putting pressure on us.”


3️⃣ Narrative reframing (reframing)

Excerpt

“He demanded the end of the blockade — but not from the Ukrainians.”

Technique
👉 framing / reinterpretation of the narrative

Purpose

To present the original diplomatic statement as if it were directed against Hungary.

Effect

The reader may perceive that
➡️ Hungary is being unfairly targeted.


4️⃣ Economic fear appeal

Excerpt

  • “Fuel prices rose above 830 forints overnight”
  • “there is no cheap Russian oil and gas”
  • “families and companies are struggling to pay”

Technique
👉 economic fear-based communication

Purpose

To connect the war and EU policies with everyday cost-of-living problems.

Effect

The reader may feel that
➡️ the war directly worsens their standard of living.


5️⃣ Selective example (cherry-picking)

Excerpt

“Volkswagen plans to lay off 35,000 workers.”

Technique
👉 using a single selected example

Purpose

To use the problems of one company as evidence of the state of the entire European economy.

Effect

The reader may get the impression that
➡️ “Europe’s economy is collapsing.”


6️⃣ Oversimplified cause-and-effect explanation

The message suggests the following chain:

➡️ supporting the war → economic crisis → loss of jobs

Technique
👉 oversimplification

Purpose

To reduce a complex economic situation to a single political decision.


7️⃣ National protection narrative (protector framing)

Excerpt

“We will not pay for this meaningless war.”
“We will protect Hungarian jobs.”

Technique
👉 protector-leader narrative

Purpose

To portray the government as the actor that

➡️ protects the country from external pressure.


8️⃣ Electoral conclusion (political call-to-action)

Excerpt

“That is why Fidesz is the safe choice.”

Technique
👉 political mobilization

Purpose

To turn the entire story into a voting decision.

Narrative

➡️ foreign pressure + economic danger
➡️ only the current leadership can protect the country


Summary

The message follows a classic campaign communication structure:

1️⃣ trigger outrage
2️⃣ present an external enemy
3️⃣ amplify economic fears
4️⃣ offer a single political solution

➡️ “Only the current leadership can protect the country.”