We value our teachers – and the numbers clearly show it!
The government has decided to grant teachers a 150,000 forint benefit.
This is yet another measure aimed at improving teachers’ quality of life. In 2024, we provided a 32% salary increase, followed by an additional 21% in 2025, and this year an average 10% raise.
In recent years, the average salary of teachers has more than doubled, reaching 936,000 forints. Respecting and supporting teachers is vital, as they shape future generations – and therefore Hungary’s future.
❗The attractiveness of the teaching profession is being restored, and the government will continue to do everything it can in the future. This also shows: Fidesz is the safe choice!
Every teacher will receive a 150,000 forint benefit. This is particularly good news given that their salaries have already doubled in recent years – teachers now earn an average gross salary of 936,000 forints. They truly deserve it, as they are the ones educating the next generation.
🟠 Communication of Szentkirályi Alexandra – Rhetorical–Propaganda Analysis
Narrative:
“Historic wage increases + one-time 150,000 HUF benefit → the government values teachers → Fidesz is the safe choice”
Structure: Technique – Goal – Effect
1️⃣ Legitimization Through Numbers – “the numbers clearly show it”
📌 Technique:
- Concrete, large percentages: 32%, 21%, 10%
- A substantial one-time payment: 150,000 HUF
- Strong average salary figure: 936,000 HUF
- “More than doubled” – dramatic growth framing
🎯 Goal:
To shift the debate from an emotional or professional issue into a mathematical one.
Anyone who questions it appears to be “arguing with the numbers.”
💥 Effect:
The audience reacts to large figures rather than examining real value, inflation, wage structure, or regional disparities.
2️⃣ Moral Framing – “We value teachers”
📌 Technique:
- Moral claim: “we value”
- Positive value reference: “they shape future generations”
- Government portrayed as a caring actor
🎯 Goal:
To elevate policy measures onto a moral plane:
not merely economic policy, but the fulfillment of a moral duty.
💥 Effect:
Critics can easily be positioned as being “against valuing teachers.”
3️⃣ Repetition and Reinforcement
📌 Technique:
Repeated mention of the 150,000 HUF payment and the 936,000 HUF average salary.
The same message repackaged in two paragraphs.
🎯 Goal:
To create a memorable campaign phrase.
💥 Effect:
The figures become standalone symbolic markers in political communication.
4️⃣ Future-Security Frame – “The attractiveness of the teaching profession is being restored”
📌 Technique:
- Implicit acknowledgment of a previous problem (the profession was not attractive)
- Announcement of a solution
- Forward-looking promise: “the government will continue to do everything it can”
🎯 Goal:
To transform past problems into proof of present success.
💥 Effect:
Voters may feel the process is moving in the right direction → no need for change.
5️⃣ Political Closing – “This shows: Fidesz is the safe choice!”
📌 Technique:
Directly linking a policy measure to party preference.
🎯 Goal:
To convert emotional gratitude into political loyalty.
💥 Effect:
The wage increase does not stand alone as policy — it becomes a campaign argument.
🧠 Overall Picture
This is a classic example of positive campaign communication:
- Large numbers
- Moral framing
- Image of a caring state
- Repetition
- Explicit partisan conclusion
It does not rely on attack or fear-based messaging — rather, it represents self-validating success communication.