We will not allow Hungarians’ money to be taken to Ukraine, and we will not allow the abolition of the utility cost reduction scheme. We’re starting on Saturday!! 👍
At the Újpest Market, opposite the Újpalota Market Hall at the usual spot, and at the Rákospalota Market on Wesselényi Street. We will be present at all three locations on Saturday between 9 and 11 a.m.
We are collecting endorsements and showing that many of us stand on the side of peace. We will show that we will not allow our money to be sent to Ukraine or the utility cost reduction to be scrapped. And we will not only win on Saturday, but also in April. Therefore, Fidesz is the safe choice.
1️⃣ “We will not allow it…” – Defensive, combative framing
📌 Technique: threat framing + collective resistance narrative
👉 The sentence does not open a debate; it assumes an immediate danger.
👉 “We will not allow it” takes a combative stance.
🎯 Goal:
Activate a sense of external threat
Mobilize supporters on an emotional basis
💥 Effect:
The election is no longer about policy programs, but about “we must defend ourselves.”
2️⃣ “They will take our money to Ukraine” – Simplified enemy image
📌 Technique: external scapegoating + financial fear appeal
👉 It simplifies the complex issue of public spending into:
“If they come → they take your money.”
🎯 Goal:
Build on economic insecurity
Turn the war topic into a domestic political threat
💥 Effect:
The listener does not evaluate geopolitics, but thinks about their own utility bill.
3️⃣ “They will abolish utility price caps” – Loss framing
📌 Technique: loss framing (fear of loss)
👉 It does not focus on what you would gain, but on what you could lose.
🎯 Goal:
Protect the status quo
Tie the ruling party to a sense of security
💥 Effect:
The decision becomes irrationally risk-averse
(“better to keep things as they are”).
4️⃣ “There are many of us” – Bandwagon effect
📌 Technique: bandwagon effect + collective identity
👉 “Let’s show how many we are.”
👉 Belonging to a crowd provides emotional safety.
🎯 Goal:
Reduce doubts
Demonstrate strength and legitimacy
💥 Effect:
Individual uncertainty dissolves into group identity.
5️⃣ Naming specific markets – Localized mobilization
🟢 Újpest Market
🟢 Újpalota Market Hall
🟢 Rákospalota Market (Veselényi Street)
📌 Technique: direct street mobilization + demonstration of physical presence
👉 Politics “comes down to the street.”
👉 Not an online debate, but in-person recruitment.
🎯 Goal:
Collect endorsements
Strengthen activist networks
Increase local visibility
💥 Effect:
Supporters feel they are part of a real, tangible movement.
6️⃣ “Peace party” – Moral self-positioning
📌 Technique: moral high-ground framing
👉 One side = peace
👉 The other side implicitly = war
🎯 Goal:
Establish moral superiority
Close the debate on moral grounds
💥 Effect:
Anyone who disagrees becomes “not pro-peace.”
7️⃣ “Fidesz is the safe choice” – Stability narrative
📌 Technique: certainty framing
👉 It does not speak about policy, but about security.
🎯 Goal:
Win over undecided voters
Activate risk-avoidance instincts
💥 Effect:
The election becomes framed as security vs. uncertainty.
🧠 Summary – What structure is this?
This is a classic:
Threat → Protection → Community → Security narrative.
External enemy (Ukraine, money being taken away)
Internal defense (“we will not allow it”)
Mass identity (“there are many of us”)
Stable solution (Fidesz = safe choice)