In 55 days, we can still win — but only together!
In the final stretch of the campaign, everyone is needed. A constructive idea or even a single conversation can be a great contribution to Hungary’s future. We on the right believe in the power of community — that is why we have acted with perseverance, now in our sixteenth year in government.
Onward to victory! Go Fidesz, go Hungarians!
We have to push incredibly hard, and I would like to ask everyone who is here today to believe that it will not be only those of us standing here in the spotlight, nor the politicians alone, who can achieve this. For all of us to celebrate on the evening of April 12 — for the result to be one that we all desire — we need every single person who is here in this room with us.
No one should think that at their own level they cannot contribute what is needed to win this election. With an argument, a conversation, a courageous sentence, a thought-provoking word that stays with someone; with a comment or a share on Facebook; by helping collect signatures — and I could go on. What will carry us through this election to a strong final result, just as it always has, is our faith.
Our faith that what we are fighting for is not self-serving. We believe that what we are fighting for is good. In a world where there is indeed good and there is bad, it is a step in the right direction.
So I would like to ask everyone here tonight to pass this faith on to as many people as possible. Believe — believe — that nothing is stronger than speaking to someone face to face, looking them in the eye, taking their hand, and letting them feel that this cause matters to you, that you truly believe in it, and that you stand behind it with the full weight of your soul.
In my view, that is the most important thing.
🔴 1️⃣ “In 55 days, we can only win together” – Collective Responsibility Framing
📌 Technique: collective identity framing + shared responsibility
👉 What is happening?
Victory is framed not as dependent on party leaders alone, but as the personal responsibility of every supporter.
🎯 Effect:
- Activates individual responsibility
- Reduces passivity
- Elevates the election into a shared mission
🔴 2️⃣ “Everyone is needed” – Micro-mobilization
📌 Technique: grassroots mobilization + low-threshold participation
Examples listed:
- a conversation
- an argument
- a comment
- a share
- helping collect signatures
👉 Political participation is broken down into simple, everyday actions.
🎯 Effect:
- Anyone can feel useful
- Online activity becomes framed as meaningful political action
- Strengthens the digital campaign machine
🔴 3️⃣ “We, on the right…” – Identity Reinforcement
📌 Technique: in-group identity building
👉 Repeated use of “we” strengthens the sense of belonging.
🎯 Effect:
- Increases group loyalty
- Builds cohesion
- Subtly reinforces polarization
🔴 4️⃣ “Good and evil” – Moral Binary Framing
📌 Technique: moral binary framing
Key sentence:
“In this world, there is indeed good and there is evil.”
👉 The political contest is elevated beyond policy differences into a moral dimension.
🎯 Effect:
- The opponent is implicitly placed on the “wrong” side
- Voting becomes a moral duty
- Rational policy debate is overshadowed by value-based alignment
🔴 5️⃣ “Faith” – Quasi-Religious Language
📌 Technique: belief mobilization + emotional transcendence
The key word of the speech is “faith.”
👉 Political support is framed not as a strategic choice, but as a deep conviction, an inner truth.
🎯 Effect:
- Deepens emotional commitment
- Reduces space for critical reflection
- Elevates the political cause into a mission
🔴 6️⃣ Eye Contact, Handshakes – Emotional Intensification
📌 Technique: intimacy framing
“Look them in the eye, hold their hand…”
👉 Political persuasion is portrayed as a personal, almost intimate act.
🎯 Effect:
- Increases emotional engagement
- Emphasizes the power of direct human contact
- Strengthens offline mobilization
📌 Overall Picture
This speech:
- Is not policy-focused
- Does not detail specific programs
- Does not engage in opponent analysis
Instead, it is pure campaign activation rhetoric, designed to:
- Build collective responsibility
- Elevate the election into a moral struggle
- Base mobilization on faith and community
- Turn small individual actions into meaningful political participation