This is what this election is about!
It is clearer than daylight that the oil business, the banking world, and the Brussels elite are preparing to form a government. If we allow the Tisza–Brussels–big capital coalition to come to power, they will pick the pockets of families.
As long as there is a national government, we will not send weapons, they will not take our money, and they will not take our young people to Ukraine.
Only Fidesz is the safe choice! Let 2026 be the year of victory!
14.956 billion forints. A huge amount of money. Between 2010 and 2025, this is how much we managed to keep at home and distribute to the Hungarian people in various forms — for example through family support programs, utility price reductions, the reintroduction of the 13th-month pension, and now even a 14th-month pension. This is the money that is badly missing today from the pockets of bankers and foreign multinational corporations — and they are sharpening their knives for it.
Their goal is not only to avoid paying the nearly 2,000 billion forints in taxes and burdens for 2026, but also to claw back this nearly 15,000 billion forints over the coming years. To achieve this, they need a team to lead Hungary that works for them, not one that puts Hungarian interests first.
That is what the April election will be about — that is what is at stake. This is what Viktor Orbán said today in his annual state-of-the-nation speech. He said that a coalition has come together consisting of Tisza, Brussels, and the world of multinationals, bankers, and oil lobbyists.
Everyone with whom Péter Magyar is preparing to govern has some kind of mission within this team. We can talk about Anita Orbán, whose task is to push for Ukraine’s rapid accession to the European Union. Or István Kapitány, whose role would be to detach Hungary from affordable, predictable Russian energy agreements, so that companies like Shell and others can make enormous profits — as they did during the years of the war. Or we can mention the Erste Bank candidate, András Kármán, whose obvious aim would be to ensure that banks no longer have to pay special taxes and can once again collect fat billions from Hungarians, as they did before 2010.
Well, this is what we will not allow. As long as Fidesz is in government, the Hungarian people’s money will remain in Hungary and will be spent on them — not according to the wishes of the Brussels elite or in service of foreign multinationals and bankers.
🔴 1️⃣ “The multinationals have occupied us” – construction of an external enemy
Technique: external threat framing + sovereignty threat
Keywords:
- “banking world”
- “Brussels elite”
- “big capital”
- “oil lobbyists”
- “multinationals”
👉 Domestic political competition is no longer framed as a contest between programs,
but as national self-defense vs. foreign occupation.
Intended effect:
Fear + identity activation → “we must defend the country.”
🔴 2️⃣ Merged enemy coalition – “Tisza–Brussels–big capital”
Technique: coalition framing + guilt by association
Three separate spheres:
- an opposition party
- EU institutions
- multinational corporations
→ fused into a single block.
👉 The opponent is no longer portrayed as an autonomous political actor,
but as an “agent of foreign interests.”
Intended effect:
Delegitimization without evidence.
🔴 3️⃣ Massive numbers – “14,956 billion forints”
Technique: number magnification + moralized cost framing
Nearly 15,000 billion forints is given emotional weight:
- “we kept it at home”
- “they want to take it away”
- “they are sharpening their teeth for it”
👉 The number does not appear as a budgetary item,
but as loot.
Intended effect:
Triggering loss aversion.
🔴 4️⃣ Attribution of intentions without evidence
Technique: intention attribution
Examples:
- “their task is to…”
- “their job is to…”
- “clearly their goal is to…”
Without citing any concrete document or decision,
motivations are assigned to actors.
Intended effect:
The audience treats assumptions as facts.
🔴 5️⃣ Energy fear + war framing
Technique: fear stacking
Layers stacked on top of each other:
- sending weapons
- taking away young people
- rising energy prices
- banking exploitation
- Ukraine’s EU accession
👉 Several separate issues → one single existential threat package.
Intended effect:
The reader does not weigh details,
but switches into defensive mode.
🔴 6️⃣ “Only Fidesz is the safe choice” – false binary
Technique: false dilemma framing
Two paths are presented:
Fidesz = peace, low utility costs, family protection
Opposition = bankers, war, taking people’s money
No middle option.
No nuance.
No policy debate.
Intended effect:
A moral choice between “good” and “bad.”
🔴 7️⃣ Bandwagon effect via annual speech authority
Technique: authority anchoring
Reference:
Orbán Viktor’s annual State of the Nation speech
👉 The message is not presented as an independent claim,
but as “the Prime Minister said so.”
Intended effect:
Legitimization through authority.
📌 Summary – What is actually happening?
This is not a policy debate about:
- the structure of energy imports,
- bank taxes,
- budgetary items,
- EU–Ukraine relations.
It is an emotional sovereignty narrative:
🇭🇺 “We protect Hungarian money”
vs.
🌍 “They want to take it away.”
Core mechanism:
Fear + identity + massive numbers + external enemy = mobilization.