Thank you for the many thoughtful, useful ideas and suggestions! Let’s get North Pest moving! The red mailbox will remain on the main square in Újpalota until Sunday.
Let’s see what’s inside. Well… we received some dog feces again — we’ll throw that out right away. Once again we’re at the now world-famous red mailbox on the main square in Újpalota. Better be careful, because who knows what these “funny” Tisza hate-stirrers have come up with. Friday afternoon collection.
In the 15th district, we’d like more pedestrian crossings. And more, and more, and more. Dear Balázs, please replace the old No. 69 trams and solve the parking situation. Thank you very much.
Oh, we even got a sandwich. That’ll go in the trash too. What do you think about it? Well… someone literally crapped in it. Honestly, this doesn’t even surprise me anymore. The hate is there — you can see it.
Anyway. We also received 100 forints from someone. We’re taking it as a lucky coin. The box will stay here until Sunday evening — messages are welcome.
🎭 1️⃣ The “dog poop” scene is not information — it’s dramaturgy
This isn’t about what was actually in the box.
It’s a political stage device.
Its function:
- It triggers disgust 🤢
- The disgust gets linked to a political group
→ “Tisza”, “hatemongers”
This creates a subconscious formula:
opponent = dirty / uncivilized / destructive
This is a classic soft form of dehumanization.
It doesn’t argue.
It degrades.
🧠 2️⃣ The opponent = hatred
Look at the sentence structure:
“funny Tisza hatemongers”
“there is hatred”
This is moral framing:
| Us | Them |
|---|---|
| we work | they hate |
| we collect ideas | they litter |
| order | filth |
This is not a policy debate.
This is building a moral hierarchy.
🎬 3️⃣ The mailbox show = reality politics
The “let’s see what’s inside” format:
- reliably creates surprise
- has a folk-tale / street vibe
- gives the illusion of “the people’s voice”
But the focus isn’t crosswalks, parking, or trams —
it’s the incident.
👉 Conflict spreads better than ideas.
🧩 4️⃣ What happens psychologically in the viewer
- Laughter or shock
- Disgust
- Disgust tied to a political label
- Moral distancing from the “other side”
This is emotional conditioning, not information.
⚖️ 5️⃣ The core trick
On the surface the video is about:
“citizen suggestions”
In reality it’s about:
“look what kind of people the other side are”
The deep structure of the message:
what matters is not what they say → but who they are
If the opponent is seen as “filthy,” their arguments become automatically worthless.
🔎 In summary
This is theatrical moral contrast-building:
✔️ us = order, community, work
❌ them = filth, hatred, destruction
And all of this is sold through a visual, shareable scene.