❌ Let’s not allow them to rob us!
With the introduction of the TISZA energy plan, every Hungarian family would have to dig deep into their pockets. By cutting off Russian energy, utility bills would increase by 2.5 times, and with the abolition of the protected price, fuel costs would rise by 48,600 forints per month. Altogether, the TISZA energy plan would cost an average family an extra one million forints per year.

🟠 The national government is capable of preserving utility price reductions and protected prices. Let’s not take the risk! On April 12, Fidesz is the safe choice!

What would this TISZA-style energy plan look like? Well, it would look something like this: if there is no Russian energy, then there is no utility price reduction. You don’t have to look far for examples—just look at the Czech Republic and Poland. There, annual household utility costs are around 800,000 to 900,000 forints, even up to 1 million forints. In Hungary, the average annual household utility cost is about 250,000 forints.

So anyone who thinks it’s a good idea to vote for TISZA should start putting money into an envelope right now as I speak—about 700,000 to 750,000 forints. Then let’s go a bit further and see what happens if there is no Russian crude oil and we have to pay market prices for gasoline and diesel. Right now, we would only have to pay a little more, but if we completely cut off from it, just look at Western countries—fuel prices are around 1,000 forints per liter. So let’s calmly calculate with a price of 1,000 forints per liter.

👉 Main narrative:

• “TISZA = massive financial loss”
• “without Russian energy = collapse”
• “Fidesz = protection + cheap living”
• “election = survival of your wallet”

---

👉 Hidden formula:

specific numbers + fear + simplification + repetition + urgency
→ “if you don’t vote for them → you’ll go broke”

---

🔍 What’s actually happening here?

1️⃣ Financial fear-mongering (fear framing)

👉 Example:
“2.5x utility costs”, “+48,600 HUF/month”, “+1 million per year”

👉 Technique:

• large, seemingly concrete numbers
• directly targets household finances

👉 Goal:
➡️ immediate anxiety
➡️ “I can’t risk this”

👉 Reality:

• no calculation shown
• no model, just claims

---

2️⃣ False precision

👉 Example:
“48,600 HUF”, “700–750 thousand HUF”

👉 Technique:

• overly precise numbers → illusion of accuracy

👉 Goal:
➡️ “this must be calculated”

👉 Reality:

• not verifiable, no sources
• communication tool, not an economic model

---

3️⃣ False causality

👉 Example:
“no Russian energy → no utility price cuts”

👉 Technique:

• reduces a complex energy system to a single statement

👉 Goal:
➡️ simple but misleading cause-effect link

👉 Reality:

• energy prices depend on multiple factors (market, regulation, sourcing, energy mix)
• this is a political claim, not a law of nature

---

4️⃣ Cherry-picking foreign examples

👉 Example:
“Czech Republic, Poland: 800k–1M yearly utility costs”

👉 Technique:

• isolated numbers without context

👉 Goal:
➡️ “look, it’s worse elsewhere → we’re better”

👉 Reality:

• no comparable data (income, consumption, subsidies)
• no sources

---

5️⃣ Catastrophic projection

👉 Example:
“1,000 HUF fuel price”

👉 Technique:

• presents worst-case scenario as certainty

👉 Goal:
➡️ shock + fear

👉 Reality:

• speculation, not a forecast

---

6️⃣ Urgency + forced action

👉 Example:
“put money in an envelope right now”

👉 Technique:

• physical visualization of action

👉 Goal:
➡️ emotional involvement
➡️ rushed decision-making

👉 Effect:
➡️ you react instead of thinking

---

7️⃣ False dilemma

👉 Message:

• Fidesz → safety
• others → financial collapse

👉 Reality:
➡️ artificially narrowed choice

---

🎯 Summary (core point)

This text is not trying to inform, but to:

➡️ scare you with money
➡️ reduce complex issues to simple (often false) claims
➡️ push you into a quick decision
➡️ leave only one “safe” option

---

💡 Why it works

fear → overrides rational thinking

money → affects everyone

concrete numbers → feel credible

simple narrative → no thinking required

This is probably an as-yet undiagnosed illness. Anything that is good for Hungarians, Brussels immediately wants to abolish.

The European Commission has called on the government to immediately suspend the application of the protected fuel price.

Just like István Kapitány, who said in his own words that they would immediately abolish the protected price, the utility cost reductions, and the price margin caps if they seize power.

The government rejects this demand, just as the Hungarian people do. And we will continue to do so after April 12, if we all go out and vote, so that it is not Brussels’ puppets but Hungarians who form a national government.

Fidesz is the safe choice!

👉 Main narrative:

• “Brussels = an enemy that takes away what is good”
• “Hungarian government = protection”
• “Opposition = puppets of Brussels”
• “Election = national sovereignty vs. external control”

👉 Hidden formula:

enemy construction + emotional exaggeration + simplification + repetition + mobilization
→ “if you don’t vote for them → you will lose what is good for you”

---

🔍 What is actually happening here?

1️⃣ Enemy construction (enemy framing)

👉 Excerpt:
“Anything that is good for Hungarians, Brussels immediately wants to abolish.”

👉 Technique:

• total generalization (“anything”)
• simplifies a complex institution (the EU) into a single malicious actor

👉 Goal:

➡️ create a clear “us vs. them”
➡️ trigger emotional identification

👉 Effect:

➡️ you don’t examine individual decisions
➡️ you automatically treat “Brussels” as the enemy

---

2️⃣ Pathologization / dehumanizing framing

👉 Excerpt:
“an as-yet undiagnosed disease”

👉 Technique:

• frames political disagreement as a “disease”
• presents the opponent as irrational or abnormal

👉 Goal:

➡️ delegitimize the other side
➡️ exclude rational debate

👉 Effect:

➡️ you see them not as partners, but as a “problem”

---

3️⃣ Selective facts + distortion (selective framing)

👉 Excerpt:
“The European Commission has called on…”

👉 Technique:

• uses a real element (EU criticism)
• removes context (why, under what rules)

👉 Goal:

➡️ create an appearance of credibility (“this really happened”)
➡️ but steer interpretation

👉 Effect:

➡️ you feel it is “proven”
➡️ you don’t look for the full picture

---

4️⃣ Demonizing the opposition (guilt by association)

👉 Excerpt:
“puppets of Brussels”

👉 Technique:

• equates opposition with serving foreign interests
• denies them independent agency

👉 Goal:

➡️ discredit them
➡️ evoke a sense of betrayal

👉 Effect:

➡️ you don’t judge based on policies
➡️ but on perceived loyalty

---

5️⃣ False dilemma

👉 Excerpt:
“not puppets of Brussels, but a government formed by Hungarians”

👉 Technique:

• reduces reality to two options:
  • national government
  • foreign-controlled government

👉 Reality:

• political reality is far more complex

👉 Goal:

➡️ simplify the decision
➡️ bypass critical thinking

👉 Effect:

➡️ creates a “no third option” mindset

---

6️⃣ Fear framing + loss framing

👉 Excerpt:
“they will abolish price caps, utility reductions…”

👉 Technique:

• introduces concrete financial losses
• ties it to everyday life

👉 Goal:

➡️ trigger immediate emotional reaction
➡️ “I can’t risk this”

👉 Effect:

➡️ financial security becomes a political choice

---

7️⃣ Authority anchoring

👉 Excerpt:
“István Kapitány said it himself…”

👉 Technique:

• introduces a specific person
• “he said it → therefore it’s true”

👉 Goal:

➡️ increase credibility
➡️ reinforce the claim

👉 Effect:

➡️ you question it less

---

8️⃣ Mobilization framing

👉 Excerpt:
“let’s go vote”

👉 Technique:

• direct call to action
• emphasizes collective participation

👉 Goal:

➡️ activate political participation
➡️ convert emotion into action

👉 Effect:

➡️ decision driven by emotion

---

🧠 Overall picture

This is a classic, well-structured propaganda message that:

• offers a simple worldview (good vs. bad)
• relies on emotions (fear + protection)
• threatens concrete financial loss
• creates an external enemy + internal “traitor”
• ends with a direct call to action

👉 Core mechanism:

➡️ “what you value (cheap energy) → is under threat → there is an enemy → we will protect you → vote for us”

🌍 Hungarians living abroad also support Fidesz! Some are coming home from England to vote for Fidesz, while others from Austria and Sweden support the national government! 🇭🇺

Hungarians living abroad clearly see what it’s like when a country gives up its sovereignty, when gender ideology and mass migration become part of everyday life. That’s why many are returning home to vote for Fidesz—so that the same thing cannot happen here.

They also know that only Viktor Orbán is capable of saying no to pressure from the Brussels elite and protecting Hungary’s peace and freedom.

This is the kind of country we want—and this is what the people of Budapest we visited together with Gyepes Ádám also confirmed.

🟠 For every Hungarian, no matter where they live, Fidesz is the only safe choice on April 12!

---

My godchild living in England plans to come home and will definitely vote for Fidesz. And my cousin living in Austria sent me an email recently, describing in detail how they follow Hungarian Facebook, and said that if they could vote here, they would vote only for Orbán.

It’s quite telling that even people abroad, after seeing things for themselves, say this. I also have a cousin in Sweden who constantly complains that Swedish newspapers criticize Orbán. But they come home every summer and see what reality is like here.

Of course, over there they probably portray Hungary as some kind of dictatorship where uniformed police beat people all day and no one can speak freely—everything is painted as terrible. But they know what the real situation is.

And they always ask me to write more so they can stay informed. Yes, that’s good—it’s important that they stay updated from here.

👉 Main narrative:

• “Hungarians living abroad also support Fidesz”
• “West = decline (migration, gender, oppression)”
• “Hungary = safety, freedom”
• “Orbán Viktor = the only protector”
• “Election = survival vs. decline”

---

👉 Hidden formula:

anecdote + fear + generalization + authority + repetition
→ “even people abroad see it → therefore it’s true”

---

🔍 What is actually happening here?

1️⃣ Anecdotal “evidence” (anecdotal evidence)

👉 Example:
“my godmother from England… my cousin from Austria… a relative from Sweden…”

👉 Technique:

• a few personal stories → presented as “proof”
• family connections → create a sense of credibility

👉 Goal:
➡️ “this is real because specific people say it”

👉 Effect:
➡️ you don’t question it → because it feels “realistic”

📌 Reality:
This is not representative. 2–3 people ≠ the entire Hungarian diaspora.

---

2️⃣ Bandwagon / illusion of majority

👉 Example:
“Hungarians abroad also support Fidesz”

👉 Technique:

• minority examples → framed as majority opinion
• creates a “everyone thinks this way” feeling

👉 Goal:
➡️ don’t stand out
➡️ “if others think this → it must be true”

👉 Effect:
➡️ conformity (you align with the “majority”)

---

3️⃣ Demonizing the West (fear framing + enemy construction)

👉 Example:
“gender madness,” “migration flood,” “giving up sovereignty”

👉 Technique:

• simplified, negative labels
• complex social issues → reduced to alarming slogans

👉 Goal:
➡️ fear of the “foreign example”
➡️ “this must not happen here”

👉 Effect:
➡️ emotional rejection instead of analysis

---

4️⃣ “Us vs. Them” (binary polarization)

👉 Division:

• Us: Hungarians, Fidesz, safety
• Them: the West, Brussels, media

👉 Technique:

• splitting the world into two sides
• no nuance

👉 Goal:
➡️ simplify the decision
➡️ strengthen loyalty

👉 Effect:
➡️ black-and-white thinking

---

5️⃣ Protector narrative (protector framing)

👉 Example:
“only Orbán Viktor can protect…”

👉 Technique:

• safety tied to a single ব্যক্তি
• “no alternative” framing

👉 Goal:
➡️ create dependency
➡️ simplify the choice

👉 Effect:
➡️ “if not him → danger”

---

6️⃣ Discrediting media (reality control)

👉 Example:
“Swedish media criticizes Orbán… but that’s not reality”

👉 Technique:

• foreign media = distortion
• “reality” = own narrative

👉 Goal:
➡️ exclude opposing information

👉 Effect:
➡️ closed information bubble

---

7️⃣ Repetition + emotional reinforcement

👉 Example:
“Of course… they know… that’s right…”

👉 Technique:

• constant reinforcement
• conversational, “friendly” tone

👉 Goal:
➡️ make it feel natural
➡️ avoid the feeling of propaganda

👉 Effect:
➡️ subconscious internalization

---

🎯 Summary (short):

👉 This text:

• does not prove → it tells stories
• does not analyze → it simplifies
• does not debate → it frames

👉 Its strongest tools:

• personal stories (illusion of credibility)
• fear of the “West”
• “everyone thinks this” effect
• presenting a single solution (Orbán)

---

⚠️ In one sentence:

👉 “Even people abroad see it → therefore it’s true → so vote accordingly.”

👉 If the Tisza energy plan were implemented, Hungarian families would pay 48,000 forints more per month for fuel, 31,000 forints more for gas, and 16,000 forints more for electricity.
We will not let ourselves be robbed, so let’s choose the safe option and vote for Fidesz!

Everyone should get their wallet ready and imagine taking out well over a hundred thousand forints every month just to cover the rising fuel and utility prices!

If we don’t want Hungary to be drained of its money, we need a national government!

The stakes of the election are whether we will have a national government or a pro-Ukrainian one. In April, we must decide where Hungarians’ money should go: should it be sent to Ukraine or remain in Hungary? If we allow a pro-Ukrainian government to take power, they will burden Hungary with Ukrainian war loans to such an extent that even our children and grandchildren will be paying for it.

We know they want to cut us off from cheap Russian energy as well. If the Ukrainians backing and funding TISZA succeed, then triple utility bills and 1,000-forint fuel prices will follow.

Kyiv, Brussels, and the TISZA Party must understand: we will not give our sons, we will not give weapons, and we will not give our money either!

In April, Fidesz is the safe choice.

👉 Main narrative:

• “They’re stealing your money”
• “TISZA + Ukraine + Brussels = loss + danger”
• “Fidesz = protection + security”
• “Election = financial survival + national survival”

👉 Hidden formula:

financial fear + enemy construction + simplification + repetition
→ “if you don’t vote for them → you’ll get poorer + you’ll be in danger”

---

🔍 What is actually happening in it?

1️⃣ Financial fearmongering (fear framing)

👉 Excerpt:
“well over 100,000 per month”, “triple utility bills”, “1,000 forint fuel”

👉 Technique:

• large, easy-to-imagine amounts
• specific numbers → illusion of credibility

👉 Reality:

• no explanation of where the numbers come from
• no model, no source

👉 Goal:

➡️ immediate anxiety
➡️ “I can’t risk this” feeling

👉 Effect:

➡️ you don’t check → you believe it

---

2️⃣ Enemy coalition construction (enemy coalition framing)

👉 Excerpt:
“pro-Ukraine government”, “Ukrainians behind Tisza”, “Brussels”

👉 Technique:

• merging multiple actors into one enemy
• combining external + internal enemies

👉 Goal:

➡️ simplify the world into “them vs us”
➡️ reduce complex politics to a single threat

👉 Effect:

➡️ you stop differentiating → everyone becomes “the enemy”

---

3️⃣ False dilemma

👉 Excerpt:
“Hungarians’ money goes to Ukraine or stays at home”

👉 Technique:

• presenting only two options
• excluding all real or intermediate alternatives

👉 Reality:

• economic policy is not binary
• it’s not “everything goes here or there”

👉 Goal:

➡️ simplify the decision
➡️ force a quick choice

---

4️⃣ Generational fear (long-term threat framing)

👉 Excerpt:
“our children and grandchildren will pay for it”

👉 Technique:

• dramatizing long-term consequences
• adding moral weight

👉 Goal:

➡️ guilt + responsibility
➡️ “if you choose wrong now → your family will suffer”

👉 Effect:

➡️ emotional pressure → not a rational decision

---

5️⃣ Brutal oversimplification of energy policy

👉 Excerpt:
“they’ll cut us off from cheap Russian energy → prices will rise”

👉 Technique:

• complex geopolitics → one-line cause-effect
• everything reduced to a single factor

👉 Reality:

• energy prices depend on many variables
• not determined by one political decision

👉 Goal:

➡️ simple (but misleading) explanation
➡️ reduce uncertainty → false sense of clarity

---

6️⃣ War threat injection

👉 Excerpt:
“we won’t give our sons”, “we won’t give weapons”

👉 Technique:

• introducing direct physical danger
• escalating from money → life

👉 Goal:

➡️ maximize fear
➡️ turn the election into a life-or-death issue

👉 Effect:

➡️ full emotional dominance

---

7️⃣ Fixing the solution (protector framing)

👉 Excerpt:
“Fidesz is the safe choice”

👉 Technique:

• fear first → then “the only solution”
• no alternatives presented

👉 Goal:

➡️ shut down thinking
➡️ automate the decision

---

🧠 Overall picture

This is a textbook propaganda mix, where:

• 💰 financial fear
• 🌍 geopolitical enemy construction
• 👨‍👩‍👧 family + future threat
• ⚔️ war rhetoric

are all compressed into a single message

👉 end result:

you don’t think → you want protection → you vote

---

⚡ Short, blunt version

This text does not inform.

👉 It manufactures anxiety
👉 It manufactures enemies
👉 It tries to force a decision on you

April 1st is April Fools’ Day — more precisely, the day of pranks. By now, it has spread all over the world that on this day people play the most absurd jokes on each other: pranks, fake news, teasing, impossible stories. I feel that this year we didn’t just get this on April 1st, but have been living in it for months.

I know many of you feel the same way — that you don’t even want to open social media or news sites anymore, because day by day we’re being fed more and more absurd stories.

👥 Spies, fake spies. Spies who lie about whether they are spies or not. Impossible stories. If all this weren’t about our lives, it might even be entertaining — but it isn’t anymore. In fact, it’s deadly serious, and all of this is aimed at making everyone uncertain about what is real and what is a lie.

But I suggest we don’t let ourselves be fooled, and we don’t allow them to make a mockery of us — and that we put an end to this deception that has been going on for nearly two years. We need to trust our judgment and, with a firm decision, stand on the side of common sense. I wish everyone perseverance in this, because we won’t have to wait much longer.

🟠 11 days to go.
Fidesz is the safe choice!

👉 Main narrative:

• “The world = chaos, lies, manipulation”
• “People = uncertain, confused”
• “Fidesz = rationality, stability, reality”

👉 Hidden formula:

chaos + information disorder + emotional fatigue + “rational solution”
→ “escape uncertainty → choose Fidesz”

---

🔍 What is actually happening here?

1️⃣ Reality confusion framing

👉 Excerpt:
“fake news, impossible stories”, “you can’t tell what’s real and what’s a lie”

👉 Technique:

• discrediting the entire information environment
• creating a sense that “everything is confusing”

👉 Goal:
➡️ you lose your reference points
➡️ you can’t distinguish truth from falsehood

👉 Effect:
➡️ you stop verifying → you decide emotionally instead

---

2️⃣ Cognitive overload

👉 Excerpt:
“more and more absurd stories day by day”

👉 Technique:

• too many contradictory inputs
• creating a feeling of “I’m fed up with all of this”

👉 Goal:
➡️ exhaust critical thinking
➡️ create demand for a simple solution

👉 Effect:
➡️ “just bring order already” → you become more receptive to a strong narrative

---

3️⃣ Abstract enemy framing

👉 Excerpt:
“deception”, “they are trying to confuse everyone”

👉 Technique:

• no clearly identified actor
• building the image of an “invisible manipulator”

👉 Goal:
➡️ create general distrust
➡️ make all alternative information seem suspicious

👉 Effect:
➡️ you trust no one → except the one who “makes sense of it”

---

4️⃣ “Common sense” as a manipulation tool

👉 Excerpt:
“we must listen to our عقل (reason)”, “the side of rationality”

👉 Technique:

• own position = rationality
• opposing views = madness / foolishness

👉 Goal:
➡️ shut down debate (“if you disagree → you’re not rational”)
➡️ signal moral and intellectual superiority

👉 Effect:
➡️ you don’t argue → you align

---

5️⃣ Soft conversion to political decision

👉 Excerpt:
“don’t let this happen… side of rationality… 11 days left”

👉 Technique:

• no abrupt propaganda → gradual transition
• emotional state (confusion) → decision (vote)

👉 Goal:
➡️ make the political conclusion feel natural
➡️ avoid triggering resistance

👉 Effect:
➡️ the final choice feels like a “logical decision”

---

6️⃣ Urgency framing

👉 Excerpt:
“11 days left”

👉 Technique:

• countdown
• pressure to decide quickly

👉 Goal:
➡️ no time to fact-check
➡️ fast, emotional decision

👉 Effect:
➡️ you react → you don’t analyze

---

🔥 Core takeaway (short):

➡️ first it breaks your sense of reality
➡️ then it mentally exhausts you
➡️ then it offers a “simple, rational” solution
➡️ finally it turns it into a political decision

---

🎯 What’s the strongest trick here?

It doesn’t rely on concrete lies or numbers.
It doesn’t attack directly.

👉 Instead, it makes you:

• trust nothing
• feel exhausted
• and ultimately look for a “safe anchor”

➡️ and then it provides that anchor:

👉 “Fidesz is the safe choice.”

“We’ve had Fidesz in power for too long — it’s time for change!”

On the contrary! Today, every European country would be grateful to have such a strong and experienced government as that of Viktor Orbán in these times of war and crisis.

Experience is an invaluable asset today, and change is not an opportunity but a risk — which is why Fidesz is the safe choice! 🇭🇺🇭🇺🧡

Every argument that is seemingly made against us actually supports us. We’ve been in power for too long. Well, my dear friends, if we want to stay out of the war, we need knowledge and experience. I understand every young person, even those who are unfair to us and want to come to power — that happens. They want rank, positions, and so on — that also happens. And I don’t find anything wrong with a young person wanting to become prime minister. Everyone carries a marshal’s baton in their pocket. The only question is when. And we know that everything has its proper time.

Dear people of Szentes, now is not the time for experimenting, not the time for adventures, not the time for taking risks — but the time for security. That is why we say: Fidesz is the safe choice. Experience and the years spent in government speak in our favor.

👉 Main narrative:

“Fidesz = experience = security”
“Change = risk = danger”
“Election = security vs. uncertainty”

👉 Hidden formula:
crisis + fear + overvaluing experience + discrediting alternatives
→ “don’t dare to change”

---

🔍 What is actually happening in it?

1️⃣ Fear framing

👉 Excerpt:
“in times of war and crisis”

👉 Technique:

• emphasizing external threats
• amplifying the feeling of uncertainty

👉 Goal:
➡️ activate the instinct for safety
➡️ “now is not the time to take risks”

👉 Effect:
➡️ emotional decision instead of rational thinking

---

2️⃣ False causality

👉 Excerpt:
“if we want to stay out of war → we need experience → therefore Fidesz”

👉 Technique:

• oversimplifying complex geopolitics
• tying outcomes to a single actor

👉 Reality:

• staying out of war does not depend on one government alone

👉 Goal:
➡️ create the feeling: “without them, we’re in trouble”

---

3️⃣ False dilemma

👉 Excerpt:
“not experimentation vs. security”

👉 Technique:

• only two options presented:
  • Fidesz = security
  • everything else = risk

👉 Goal:
➡️ narrow the space of choice
➡️ eliminate alternatives

---

4️⃣ Authority framing (overvaluing experience)

👉 Excerpt:
“experience is an invaluable asset”

👉 Technique:

• long time in power presented as a positive

👉 Reality:

• the same factor can be both:
  • a strength and a weakness

👉 Goal:
➡️ “they’ve been in power long → therefore they are good”

---

5️⃣ Inversion (turning criticism around)

👉 Excerpt:
“every argument brought against us actually supports us”

👉 Technique:

• automatic neutralization of criticism
• logical trap

👉 Goal:
➡️ don’t examine the arguments
➡️ any criticism = proof they are right

👉 Effect:
➡️ thinking shuts down

---

6️⃣ Soft discrediting (paternalistic tone)

👉 Excerpt:
“young people… want power… positions, jobs”

👉 Technique:

• trivializing opponents’ motivations
• framing them as careerists instead of serious actors

👉 Goal:
➡️ undermine credibility without arguments

---

7️⃣ Inevitability framing (timing myth)

👉 Excerpt:
“everything has its appointed time”

👉 Technique:

• delegitimizing change as premature

👉 Goal:
➡️ “now is not the time to change”
➡️ normalize postponing change

---

8️⃣ Key slogan: “the safe choice”

👉 Technique:

• simple, repeatable slogan
• emotion over content

👉 Function:
➡️ compress the entire message into one sentence
➡️ simplify the decision

---

🔥 Core takeaway (brutally short)

➡️ builds fear (war)
➡️ oversimplifies reality
➡️ excludes alternatives
➡️ flips criticism
➡️ pushes emotional decision-making

👉 it doesn’t explain why it’s good → it makes you afraid of change

---

🧠 What to notice (cognitive trigger)

👉 when you feel:

• “now is not the time to take risks”
• “only they can solve this”
• “change is dangerous”

👉 then in reality:
➡️ you are not being informed → you are being steered toward a fixed decision

With TISZA’s energy plan, we could get seriously burned in Csepel too!
If it became reality, it would cost an average Hungarian family well over 100,000 forints per month. Let’s not allow it! Let’s stand up for cheap energy and vote for Fidesz—and in Csepel and Pesterzsébet, for Nóra Király!

Nóra, I’m sure people in Csepel are already doing the math, since there are many apartment blocks but also family houses, so everyone has to compare their utility bills—how much it is with reduced utility costs and how much it would be without. The Prime Minister calculated that increases in gas, electricity, and fuel prices would mean about 1 million forints per year lost for an average Hungarian family—taken straight out of their pockets. What do you see—how much are people in Csepel calculating this, how much does this difference matter?

Absolutely, because many people live in panel apartment buildings here in Csepel, and many think it wouldn’t affect them because of district heating—but district heating has also been covered by the utility cost reduction for more than 10 years now, so people are definitely calculating. People do look at their utility bills sometimes, even though many forget because the bank automatically pays them every month. But here in Csepel, we’ve been saying more and more lately—reusing an earlier Fidesz slogan—“listen to your mind and your heart, vote for Fidesz,” but I would also add: think about your wallet too, and then you should vote for Fidesz. So locally, vote for Nóra, and on the list, vote for Fidesz.

“TISZA = financial loss”
“Fidesz = cheap energy + protection”
“Election = saving your wallet vs. collapse”

👉 Hidden formula:
specific numbers + fear + localization + repetition
→ “if you don’t vote for them → -100k HUF/month”

---

🔍 What is actually happening here?

1️⃣ Financial fear framing

👉 Example:
“over 100,000 HUF per month”, “1 million per year loss”

👉 Technique:

• large, easy-to-imagine loss
• directly targets household finances

👉 Goal:
➡️ immediate anxiety
➡️ “I can’t risk this” feeling

👉 Effect:
➡️ you don’t verify → you accept

---

2️⃣ False precision

👉 Example:
“1 million HUF per year”, “100k per month”

👉 Technique:

• specific numbers → illusion of credibility
• no calculation, no source

👉 Goal:
➡️ “this is calculated → must be true”

👉 Reality:
➡️ no model, assumptions, or method provided

---

3️⃣ False causality (oversimplified cause-effect)

👉 Example:
“TISZA plan → price increases → families lose money”

👉 Technique:

• complex energy system → single cause
• all consequences tied to one actor

👉 Goal:
➡️ simplify the decision

👉 Effect:
➡️ black-and-white thinking

---

4️⃣ Local anchoring

👉 Example:
“in Csepel too”, “panel buildings”, “district heating”

👉 Technique:

• specific place + specific lifestyle
• “this is about YOU” feeling

👉 Goal:
➡️ make the message personal

👉 Effect:
➡️ easier identification → less critical thinking

---

5️⃣ Exploiting everyday habits

👉 Example:
“the bank pays it automatically”, “people don’t check bills”

👉 Technique:

• referencing common behavior
• “you won’t even notice, but you’ll pay”

👉 Goal:
➡️ create a sense of hidden loss

👉 Effect:
➡️ increased uncertainty

---

6️⃣ Repetition + slogan recycling

👉 Example:
“listen to your mind… think of your wallet… vote Fidesz”

👉 Technique:

• reused, familiar slogan
• rhythmic, memorable phrasing

👉 Goal:
➡️ automatic recall

👉 Effect:
➡️ decision becomes a reflex

---

7️⃣ False dilemma

👉 Hidden message:

• Fidesz → cheap energy
• TISZA → higher costs

👉 Technique:

• removes all other options

👉 Goal:
➡️ narrow the choice

👉 Effect:
➡️ no real evaluation → forced choice

---

8️⃣ Authority bias

👉 Example:
“the Prime Minister calculated it”

👉 Technique:

• numbers tied to authority
• status instead of evidence

👉 Goal:
➡️ discourage questioning

👉 Effect:
➡️ “if he says it, it must be true”

---

9️⃣ Bandwagon framing

👉 Example:
“everyone is calculating”, “people are checking”

👉 Technique:

• appeal to the crowd

👉 Goal:
➡️ “others believe this too”

👉 Effect:
➡️ conformity

---

🔟 Direct political call to action

👉 Example:
“vote for Fidesz”, “locally vote for Nóra”

👉 Technique:

• specific name + clear action

👉 Goal:
➡️ immediate conversion

👉 Effect:
➡️ thinking → action

---

🔥 Bottom line (short):

This is a classic financial fear-based propaganda:

• money = most sensitive trigger
• precise numbers → illusion of credibility
• local examples → personal relevance
• ending: only solution = Fidesz

👉 it doesn’t prove → it creates a feeling
👉 it doesn’t explain → it pressures a decision

No Orbán, no oil!
No oil, no money!

Listen to your mind, think about your wallet, vote for Fidesz!

The Tisza energy plan would hit every Hungarian family’s pocket!
Fuel costs would increase by 48,600 forints per month, gas bills by 31,000 forints, and electricity by 16,000 forints!

April 12!
Fidesz is the safe choice.

---

Can I help? What do you think about this? Come on, help me out! Help him out, please, because we’re a bit stuck here.

So the question was: what do you think about the Ukrainian oil blockade?

I’d like to help the young Tisza supporter a bit and explain why it’s bad for us that Zelensky is maintaining an oil blockade against the country, and why it would also be bad if we did what Tisza, Ukraine, and Brussels want—that is, completely move away from Russian energy, including oil.

The situation is that fuel prices would rise—we would have to reckon with prices of around 1,000 forints per liter in Hungary, just like in many Western European countries.

This would show up in the price of all goods when you go to the store, because those products have transportation costs—they have to get there somehow. So you would end up paying for the higher fuel prices in everything you buy.

Then, if there were no Russian energy, your utility costs would also be much higher. You—or your parents—would have to pay three or even four times the current utility bills.

And if we go further, there are also the ideas of István Kapitány, which are about taxing your and your parents’ savings by 1.5% annually. That’s how they would make you pay for moving away from cheap Russian oil, and for converting the refinery in Százhalombatta to process a different type of crude.

I hope this helped with your decision.

🧠 Quick Overview

👉 Main narrative:

• “Orbán = cheap energy = security”
• “No Orbán → no oil → no money”
• “TISZA + Ukraine + Brussels = price hikes + austerity”
• “The election = financial survival vs. collapse”

👉 Underlying formula:
simple cause–effect + shocking numbers + enemy + repetition
→ “if you don’t vote for us → you’ll be financially ruined”

---

🔍 What is actually happening here?

1️⃣ Extreme oversimplification (false causality)

👉 Excerpt:
“No Orbán, no oil! No oil, no money!”

👉 Technique:

• complex geopolitical reality → reduced to a 3-word slogan
• entire causal chain simplified

👉 Reality:

• oil supply does not depend on a single political actor
• multiple sources, markets, and contracts exist

👉 Goal:
➡️ trigger fast, non-reflective identification

👉 Effect:
➡️ creates the feeling that “Orbán = essential for survival”

---

2️⃣ Financial fear framing

👉 Excerpt:
“HUF 95,600 per month”, “1 million per year”, “3–4× utility bills”

👉 Technique:

• very specific, large numbers
• no calculation shown
• repetition

👉 Goal:
➡️ trigger financial panic

👉 Effect:
➡️ “I can’t afford change”

---

3️⃣ Domino-effect narrative (catastrophizing)

👉 Excerpt:
“HUF 1,000 fuel → everything becomes more expensive → you pay more in stores”

👉 Technique:

• one change → total economic chain reaction
• exaggerated consequences

👉 Goal:
➡️ create a sense that “everything will get worse”

👉 Effect:
➡️ generalized anxiety

---

4️⃣ Enemy coalition framing

👉 Excerpt:
“TISZA + Ukraine + Brussels”

👉 Technique:

• merging multiple actors into one bloc
• “external forces” vs. “us”

👉 Goal:
➡️ strengthen the enemy image

👉 Effect:
➡️ identity-based decision-making (“us vs. them”)

---

5️⃣ Unsupported claims

👉 Excerpt:

• “oil blockade by Zelensky”
• “1.5% tax on savings”
• “3–4× utility costs”

👉 Technique:

• concrete statements without sources
• presented as facts

👉 Goal:
➡️ create an illusion of credibility

👉 Effect:
➡️ discourages questioning

---

6️⃣ Authority + “let me explain” role

👉 Excerpt:
“let me help you understand”, “I hope this helped your decision”

👉 Technique:

• superior, explanatory tone
• “I know, you don’t” positioning

👉 Goal:
➡️ guide thinking

👉 Effect:
➡️ reduces critical resistance

---

7️⃣ False dilemma

👉 Implicit message:

• Fidesz → stability
• TISZA → price hikes + chaos

👉 Reality:

• multiple economic and energy pathways exist

👉 Goal:
➡️ narrow perceived choices

---

🔥 Core takeaway (brief)

➡️ strong emotional pressure (money + fear)
➡️ simplified cause–effect logic
➡️ unproven but precise-looking numbers
➡️ enemy framing + urgency
➡️ final message: one solution = Fidesz

---

🧩 Real communication objective

👉 not to inform
👉 but to:

• activate fear (financial insecurity)
• shift undecided voters
• simplify the decision into a binary choice