The national petition can now be completed online as well!

❌ We say NO to further financing of the Russian–Ukrainian war!
❌ We say NO to making us pay for the operation of the Ukrainian state over the next 10 years!
❌ We say NO to raising household utility prices because of the war!

Link in the comments! 😉

Starting today, the national petition can also be filled out online. It is especially important to complete it because it allows us to say no to three crucial issues.

First, we do not want our money to be sent to Ukraine — we do not want to hand it over.
We also do not want to send weapons to Ukraine, because that could draw us into the war.
And third, it is extremely important that we do not want Hungarian families’ utility costs to increase because of the war.

If you look around the world, you can see that the situation is highly unstable and that there is enormous pressure on us. At the moment, Ukraine is pressuring us by refusing to restart oil deliveries through the Druzhba pipeline.

That is why it is especially important to stand up for Hungarian interests and make our voices heard. And now, we can do so online as well.

🟠 Szentkirályi Alexandra – Communication Tools: Propaganda Analysis

The text presents a classic, multi-layered mobilization narrative. Below is a breakdown using the structure Technique – Goal – Effect.

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1️⃣ Strong Emotional Framing (“WE SAY NO”)

📌 Technique:

• Capitalized, repetitive sentence structures
• Triple repetition (war financing – Ukrainian state – utility costs)

🎯 Goal:
To reduce a complex geopolitical issue to a simple black-and-white moral choice.

💥 Effect:
The audience reacts emotionally rather than on the basis of policy analysis.

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2️⃣ Personalization of Financial Threat

📌 Technique:
“They should not take our money.”
“They should not make us pay for it.”

🎯 Goal:
To frame EU-level support as a direct financial loss for Hungarian families.

💥 Effect:
Activates fear and property-protection instincts.

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3️⃣ Suggestion of Being Dragged into War

📌 Technique:
“If we send weapons, we could be drawn into the war.”

🎯 Goal:
To equate weapons shipments with direct military involvement.

💥 Effect:
Triggers existential fear (loss of security).

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4️⃣ Utility Prices as an Emotional Trigger

📌 Technique:
Links rising household utility costs directly to the war.

🎯 Goal:
To present economic uncertainty as externally imposed.

💥 Effect:
Voters perceive price increases not as market dynamics but as a political attack.

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5️⃣ External Pressure and Blackmail Narrative

📌 Technique:
“There is enormous pressure on us.”
“The Ukrainians are blackmailing us.”

The issue of the Druzhba pipeline is framed as a geopolitical confrontation.

🎯 Goal:
To portray Hungary as a besieged fortress.

💥 Effect:
Strengthens a “us vs. them” identity framework.

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6️⃣ Call to Action

📌 Technique:
An online petition presented as an easy form of participation.

🎯 Goal:
To trigger active commitment.

💥 Effect:
Those who sign psychologically align themselves with the position.

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🧠 Overall Picture

The communication relies on:

• A simple message
• Strong emotional appeal
• An external enemy
• Financial threat framing
• Easy mobilization

This is a high emotional-intensity, mobilization-driven narrative built around the triad of security, money, and identity.

👉 In the Budapest General Assembly, we have once again seen yet another example of TISZA representatives refusing to stand up for Hungarian interests.

Andrea Bujdosó, whose Shell shares have increased by ten percent since the oil blockade began, did not dare to say a single word regarding the Druzhba oil pipeline, and the entire left-wing row remained silent as well. They do not condemn Ukrainian blackmail, nor do they support the work of the joint Hungarian-Slovak investigative committee — this is the Brussels path.

🟠 The national government will continue to stand by the lowest household utility prices in Europe, which is why Fidesz remains the safe choice.

This means they have chosen a side — silence is a stronger statement than anything else from Péter Magyar’s representatives, namely in favor of Ukrainian and Brussels interests.

This week we had a General Assembly session that lasted for many hours into the evening. During the entire session, Péter Magyar’s representatives were not willing even once to distance themselves from or condemn what Ukraine is currently doing to us. Let us be clear: Ukraine is currently blackmailing Hungary. Meanwhile, those representatives — whose duty it would be to represent the Hungarian people — did not utter a single word of protest against this.

So I believe that, if anything, this makes it clear to everyone who stands where on this map: Péter Magyar and his allies stand with Ukraine and Brussels, while the national government stands with the Hungarian people.

🟠 Szentkirályi Alexandra’s Narrative – Rhetorical Devices in Bullet Points

🧠 Core Narrative

“TISZA = Brussels + Ukraine’s side”
“Fidesz = Hungarian people + utility cost protection”

Structure: Technique – Goal – Effect

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1️⃣ Silence = Framed as Complicity

📌 Technique:
“They did not condemn it.”
“They did not say a single word.”
“Silence is the strongest statement of all.”

🎯 Goal:
To reframe political nuance or tactical silence as moral betrayal.

💥 Effect:
The audience does not consider alternative explanations (procedural rules, agenda constraints, policy disagreement), but automatically interprets silence as taking the opposing side.

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2️⃣ Dramatization of an External Threat

📌 Technique:
“Ukraine is blackmailing Hungary.”
“Oil blockade.”

🎯 Goal:
To elevate an energy supply dispute into an existential national threat.

💥 Effect:
Fear response → the actor promising security becomes more attractive and legitimate.

(In energy policy debates, this is a classic example of turning a technical dispute into a moral and national confrontation.)

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3️⃣ Suggestion of Personal Financial Interest (Shell shares)

📌 Technique:
“Her Shell shares increased by 10%.”

🎯 Goal:
To imply a conflict of interest.

💥 Effect:
The discussion shifts from energy policy to suspicion of personal financial gain.

Important: instead of presenting concrete proof of wrongdoing, the communication relies on insinuation.

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4️⃣ Binary Moral Mapping

📌 Technique:
“Who stands where on the map.”
“They have chosen a side.”

🎯 Goal:
To simplify complex geopolitical and EU legal issues into a two-sided moral battlefield.

💥 Effect:
The grey zone disappears.
→ You are either with us or against us.

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5️⃣ Claiming Ownership of “The Hungarian People”

📌 Technique:
“The national government stands with the Hungarian people.”

🎯 Goal:
To equate one’s own political position with the national interest.

💥 Effect:
The opponent is implicitly framed as not standing with the Hungarian people.

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6️⃣ Utility Price Protection as an Emotional Anchor

📌 Technique:
“Europe’s lowest utility prices.”

🎯 Goal:
To tie political loyalty to a tangible, wallet-sensitive issue.

💥 Effect:
Abstract geopolitics becomes a concrete household financial concern.

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🔎 Strategic Summary

This communication is:

⚙ Not a technical energy policy debate

🎭 But an identity- and loyalty-framing strategy

🔥 Built on the triangle of threat + betrayal + national protection

❌ Brussels is once again not working in the interest of Europeans!

It is outright outrageous that von der Leyen and her allies are pushing through the Mercosur agreement without the approval of the European Parliament.

👉 Manfred Weber, Péter Magyar’s boss, has already welcomed the decision, saying: “Respect to Uruguay and Argentina!” — while European and Hungarian farmers are being exposed to overseas agribusiness giants.

The facts do not lie: Péter Magyar and his political family are the ones currently undermining European agriculture.

🟠 Only Fidesz stands by Hungarian farmers — which is why Fidesz is the only safe choice.

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Have you heard that Brussels is implementing the Mercosur agreement without proper approval? When have they stood up for the farmers? When have they stood up for the farmers? We never see it! It’s a terrible, typical Brussels pace — unfortunately, that’s all I can say. More and more, we see in Brussels that what Europeans think and what the European interest actually is has become secondary. They are likely driven by other interests.

The Mercosur agreement is outrageous because it essentially allows South American goods to flood European markets, pushing European farmers out — and putting Hungarian farmers in an especially difficult position. I believe the European Union’s primary responsibility should be to protect European citizens, European producers, and the European economy.

That is why, on many issues, we strongly disagree with the Brussels policy being pursued — a policy that places external and financial interests ahead of the member states.

🟠 Alexandra Szentkirályi – Rhetorical Analysis of the Mercosur Narrative

🧠 Narrative:

“Brussels is working against farmers → Péter Magyar and Weber are serving it → Fidesz is the only defender.”

Structure: Technique – Goal – Effect

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1️⃣ External Enemy Framing – “Brussels is not working in the interest of Europeans”

📌 Technique:

• “Brussels” as a faceless power center.
• Moral judgment: “outrageous.”
• Suggestion of democratic bypass: “without the approval of the European Parliament.”

🎯 Goal:
To turn an institutional or procedural debate into a democratic scandal.

💥 Effect:
The audience interprets the issue not as a legal-technical matter, but as an abuse of power.

---

2️⃣ Personalization and Guilt by Association

Actors:

• Ursula von der Leyen
• Manfred Weber
• Péter Magyar

📌 Technique:

• “von der Leyen and her circle” – personalization of responsibility.
• “Péter Magyar’s boss” – framing subordination.
• “Respect to Uruguay and Argentina!” – selective quotation used as proof.

🎯 Goal:
To transform an EU-level trade dispute into a domestic political betrayal narrative.

💥 Effect:
The audience does not see policy disagreement, but domestic actors serving “external interests.”

---

3️⃣ Dramatization of Farmers’ Endangerment

Key concept: EU–Mercosur Trade Agreement

📌 Technique:

• “They are unleashing South American goods onto European markets.”
• “They are pushing out European farmers.”
• “They are destroying European agriculture.”

🎯 Goal:
To reframe a free trade agreement as an existential threat.

💥 Effect:
The public does not think in terms of tariffs, quotas, or transition periods, but in terms of survival and struggle.

---

4️⃣ Repetition and Emotional Escalation

📌 Technique:

• “When did they stand up for the farmers?” (repetition)
• “Horrific Brussels pace”
• “Other interests are driving them”

🎯 Goal:
To create emotional resonance and shared outrage.

💥 Effect:
Emotional intensity overrides complex economic analysis.

---

5️⃣ False Exclusivity – “Only Fidesz”

📌 Technique:

• “Only Fidesz stands by Hungarian farmers.”
• “Only Fidesz is the safe choice.”

🎯 Goal:
To narrow political competition into a binary choice.

💥 Effect:
The election shifts from a policy debate to a loyalty decision.

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🔎 Deeper Communication Pattern

This framing connects three levels:

1. A global trade dispute
2. An anti-EU sovereignty narrative
3. A domestic betrayal frame

Thus, the Mercosur agreement does not appear as an economic policy issue, but as:

“Brussels + domestic collaborators vs. Hungarian farmers.”

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🎯 Overall Picture

This is classic sovereignty-protection communication:

• Dramatizing external power
• Delegitimizing internal opponents
• Using farmers as an emotional reference point
• Closing with an exclusive political alternative

👉 McDonald’s Germany is already tailoring its advertisements to Muslim immigrants!

What is happening in Germany is more than absurd: McDonald’s and its advertising agency have reportedly decided that during Ramadan they will leave the French fry boxes empty on billboards during the daytime. Only after sunset do they “dare” to show the food, so as not to offend the immigrant population observing daytime fasting. 🍟🚫

This is the Western European reality: complete submission and the abandonment of common sense. We Hungarians were the first in Europe to stand up for Hungary remaining a Hungarian country. We do not want to give up our culture, our traditions, or our values.

And this will remain so as long as the country has a leader capable of saying no to pressure from Brussels. The government of Viktor Orbán is the only one that can continue to stop this madness in the future — whether it concerns migration quotas or external blackmail.

🟠 That is why in April, Fidesz is the safe choice!

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A little McDonald’s news for today. I don’t know whether you’ve already come across the information that in Germany, McDonald’s and its advertising company have decided that during Ramadan — the Islamic fasting period — there will be no fries shown in the McDonald’s cone-shaped fry boxes on digital billboards during the daytime. These digital surfaces will only display food after sunset.

So yes, you understand correctly: we have reached the point where in Germany, because of immigration — which is clearly seen as creating this situation — it would allegedly outrage the immigrant population observing Ramadan fasting if McDonald’s were to show food in advertisements during the fasting hours.

It is complete nonsense.

Whenever we talk about how fortunate it is that Hungary has stayed out of the madness associated with immigration, always remember that in major Western European cities this has unfortunately already become reality. And if we want to prevent this madness from spreading to Hungary as well, we must stand by Viktor Orbán — a leader who has been able to say no to Brussels on migration, who continues to stand firmly by that position to this day, and who is also capable of saying no now, for example, to Ukrainian blackmail.

McDonald’s in Germany – Propaganda or Genuine Cultural Adaptation?

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1️⃣ What is the concrete claim?

According to the text:

• The German McDonald’s leaves the fries box empty on billboards during Ramadan daytime
• Food is only displayed after sunset
• This is described as “submission” to Muslim immigrants
• And it is presented as proof of “Western European madness”

It is important to distinguish between:

✔ A marketing campaign
❌ A state mandate
❌ A legal prohibition
❌ Cultural surrender

McDonald’s is a private company that occasionally tailors marketing campaigns to specific target audiences.

---

🧠 Rhetorical–Propaganda Analysis (Technique – Goal – Effect)

1️⃣ Turning a Single Marketing Case into a Civilizational Crisis

Technique:
A specific advertising campaign is presented as evidence of the “collapse of the West.”

Goal:
To generate fear: “this is already reality there.”

Effect:
The reader no longer sees a creative campaign, but a cultural threat.

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2️⃣ The “Submission” Frame

Technique:
A neutral marketing decision is reframed as subordination (“they don’t dare show the food”).

Goal:
To activate identity-defense instincts.

Effect:
Emotional reaction: “we will not bow down.”

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3️⃣ Automatically Framing Immigration as the Problem

Technique:
The campaign is portrayed as a direct consequence of immigration.

Goal:
To reinforce a political anti-migration narrative.

Effect:
Every similar phenomenon becomes further “evidence” of immigration-related decline.

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4️⃣ Political Closure

Technique:
The story concludes with a solution:
👉 only a specific political force can stop this.

Goal:
To convert cultural anxiety into a voting decision.

Effect:
A marketing story becomes an electoral argument.

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📌 Reasonable Questions Worth Asking

• Was the company forced by anyone to do this?
• Was there a legal ban on showing food?
• Or was this simply targeted marketing?
• Have similar campaigns existed during Christian holidays as well?

Global companies frequently create:

• Ramadan campaigns
• Christmas campaigns
• Pride campaigns
• Campaigns tied to local sporting events

This is a business decision, not a regime change.

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⚖️ Can McDonald’s Remain in Hungary?

Yes.

In Hungary, McDonald’s operates under a franchise system, and:

• Campaigns can be locally adapted
• The company operates on market principles
• There is no political “expulsion mechanism” based on marketing choices

An advertising campaign does not endanger its operation.

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🎯 The Bigger Picture

The story is not about fries.

It is about framing:

👉 cultural adaptation = civilizational collapse
👉 the West = submission
👉 Hungary = resistance
👉 the solution = political loyalty

This is a classic identity-political framework.

We value our teachers – and the numbers clearly show it!

The government has decided to grant teachers a 150,000 forint benefit.

This is yet another measure aimed at improving teachers’ quality of life. In 2024, we provided a 32% salary increase, followed by an additional 21% in 2025, and this year an average 10% raise.

In recent years, the average salary of teachers has more than doubled, reaching 936,000 forints. Respecting and supporting teachers is vital, as they shape future generations – and therefore Hungary’s future.

❗The attractiveness of the teaching profession is being restored, and the government will continue to do everything it can in the future. This also shows: Fidesz is the safe choice!

Every teacher will receive a 150,000 forint benefit. This is particularly good news given that their salaries have already doubled in recent years – teachers now earn an average gross salary of 936,000 forints. They truly deserve it, as they are the ones educating the next generation.

🟠 Communication of Szentkirályi Alexandra – Rhetorical–Propaganda Analysis

Narrative:
“Historic wage increases + one-time 150,000 HUF benefit → the government values teachers → Fidesz is the safe choice”

Structure: Technique – Goal – Effect

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1️⃣ Legitimization Through Numbers – “the numbers clearly show it”

📌 Technique:

• Concrete, large percentages: 32%, 21%, 10%
• A substantial one-time payment: 150,000 HUF
• Strong average salary figure: 936,000 HUF
• “More than doubled” – dramatic growth framing

🎯 Goal:

To shift the debate from an emotional or professional issue into a mathematical one.
Anyone who questions it appears to be “arguing with the numbers.”

💥 Effect:

The audience reacts to large figures rather than examining real value, inflation, wage structure, or regional disparities.

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2️⃣ Moral Framing – “We value teachers”

📌 Technique:

• Moral claim: “we value”
• Positive value reference: “they shape future generations”
• Government portrayed as a caring actor

🎯 Goal:

To elevate policy measures onto a moral plane:
not merely economic policy, but the fulfillment of a moral duty.

💥 Effect:

Critics can easily be positioned as being “against valuing teachers.”

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3️⃣ Repetition and Reinforcement

📌 Technique:

Repeated mention of the 150,000 HUF payment and the 936,000 HUF average salary.
The same message repackaged in two paragraphs.

🎯 Goal:

To create a memorable campaign phrase.

💥 Effect:

The figures become standalone symbolic markers in political communication.

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4️⃣ Future-Security Frame – “The attractiveness of the teaching profession is being restored”

📌 Technique:

• Implicit acknowledgment of a previous problem (the profession was not attractive)
• Announcement of a solution
• Forward-looking promise: “the government will continue to do everything it can”

🎯 Goal:

To transform past problems into proof of present success.

💥 Effect:

Voters may feel the process is moving in the right direction → no need for change.

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5️⃣ Political Closing – “This shows: Fidesz is the safe choice!”

📌 Technique:

Directly linking a policy measure to party preference.

🎯 Goal:

To convert emotional gratitude into political loyalty.

💥 Effect:

The wage increase does not stand alone as policy — it becomes a campaign argument.

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🧠 Overall Picture

This is a classic example of positive campaign communication:

• Large numbers
• Moral framing
• Image of a caring state
• Repetition
• Explicit partisan conclusion

It does not rely on attack or fear-based messaging — rather, it represents self-validating success communication.

❗ Since 2010, we have grown accustomed to Hungary having a responsible leader who is capable of saying no in Brussels. Viktor Orbán has risen to become a global political figure; considering the size of our country, significant attention surrounds his every move and statement on the international stage.

However, this is not something to be taken for granted. A country of ten million is just a drop in an eight-billion-person world, and a weak prime minister would be incapable of serving Hungarian interests.

If we make the wrong decision in April, Hungary could be forced to its knees, and our money could end up going to Ukraine, to multinational corporations, and to banks.

🟠 If we vote for the national government, we can preserve our sovereignty and stand up for Hungarian interests — which is why Fidesz is the safe choice.

We are used to the Hungarian prime minister carrying very serious political weight — weight far greater than the country’s size or resources would suggest. When did Viktor Orbán grow into such a major player? Not only in European politics, but in global politics as well. Some may fall under the illusion that the weight of the Hungarian prime minister is automatically the weight of whoever holds the office. But that is not the case.

It is important for everyone to realize before April that what we have seen over the past 16 years is Viktor Orbán’s personal political achievement. It does not work in a way that all abilities, relationships, knowledge, and experience automatically transfer to whoever happens to become prime minister.

If Péter Magyar were to replace Viktor Orbán, we would get a prime minister who, so far, has shown mainly that it is important for him to be liked in Brussels, not to be criticized, and to serve those interests there. Meanwhile, we have a prime minister who, over the past decades, has demonstrated that even in the strongest headwinds he is capable of saying no in Brussels — even to dozens of member states — whenever Hungarian interests require it.

Ultimately, I believe this is what people will weigh in the balance. And this is not merely a theoretical question — not just about whether I can feel proud as a Hungarian because I have a prime minister capable of representing national interests. These decisions have serious financial consequences that affect people’s everyday lives.

When Viktor Orbán says no on certain issues, it means there are no migrants here. When Viktor Orbán says no, it means we do not want to send our money to Ukraine — and I could go on. These decisions reach directly into people’s pockets, because they allow resources to remain available for family support programs or pension increases.

1️⃣ Leader-Centered Framing – “Orbán Viktor’s Personal Weight”

📌 Technique:

• Linking political performance to a single individual
• Blurring the line between the office of prime minister and the person
• Explicit emphasis: “This is Orbán Viktor’s personal political achievement”

🎯 Goal:

To frame the election not as a choice between parties or programs, but as an
“Orbán Viktor or no one” dilemma.

💥 Effect:

Political loyalty turns into personal loyalty.
The debate shifts from policy-based to identity-based.

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2️⃣ False Dilemma – “Sovereignty or Being Brought to Its Knees”

📌 Technique:

Two extreme options:

• Fidesz → sovereignty
• Anyone else → “being forced to its knees,” money sent to Ukraine, multinationals, and banks

No middle ground is presented.

🎯 Goal:

To mobilize undecided voters through fear.

💥 Effect:

The election becomes an existential threat rather than a rational choice.

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3️⃣ Construction of an External Enemy – “Brussels”

📌 Technique:

• “Saying no to Brussels”
• “Even to dozens of member states”
• Portraying Brussels as a homogeneous, hostile force

🎯 Goal:

To frame political conflict as a struggle for national sovereignty.

💥 Effect:

The audience does not see EU decision-making processes,
but rather external pressure and coercion.

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4️⃣ Fear-Based Economic Chain – “It Reaches People’s Wallets”

📌 Technique:

• Migration → financial loss
• Support for Ukraine → reduced family benefits
• “We will be forced to our knees”

🎯 Goal:

To turn geopolitical issues into direct pocketbook concerns.

💥 Effect:

Abstract foreign policy becomes a concrete livelihood threat.

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5️⃣ Personal Competence Contrast – Orbán vs. Péter Magyar

📌 Technique:

• One side: experienced, global political actor
• The other: “has shown so little of himself so far…”
• Attributing motivations (“it is important for him to be liked in Brussels”)

🎯 Goal:

To undermine the opponent’s credibility in advance.

💥 Effect:

The election becomes a matter of trust and perceived competence
rather than policy comparison.

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6️⃣ Size–Greatness Paradox

📌 Technique:

• “A ten-million country is a drop in an eight-billion world”
• Then: “greater weight than the country’s size would suggest”

🎯 Goal:

To activate national pride.

💥 Effect:

Emotional identification:
“We are small, but strong.”

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🔎 Overall Picture

The structure of the speech:

1. Build national pride
2. Introduce an external threat
3. Elevate the role of the personal leader
4. Activate economic fear
5. Close with a false dilemma: “Fidesz is the safe choice”

This is a classic:

👉 Sovereignty narrative + leader-centered legitimization + existential framing