Péter Márki-Zay, Péter Magyar, and an ally of Tisza consider those ethnic Hungarians in Transcarpathia who do not want to die for Ukraine to be cowards and traitors.

Politicians like Márki-Zay would, without hesitation, send to their deaths those Hungarians who do not want to give their lives in a meaningless war.

With Ukraine’s accession to the European Union, the war would effectively enter the EU, and people like Márki-Zay and Magyar would consider it a “patriotic” duty for all Europeans that young people go to the Russian front.

We must not allow reckless fools to drag our country into this madness!

Do you consider those Transcarpathian Hungarians who left and do not want to fight in Ukraine to be traitors?
I consider everyone a traitor who is unwilling to defend their own family—even by taking up arms and fulfilling their legal duty. In Hungary as well.

Do you consider me a traitor because, despite being born in Transcarpathia, I did not stay there to fight in the war?
I cannot judge how much Transcarpathia is truly their homeland, but the people of Transcarpathia have a duty to defend Transcarpathia and their homeland.

And if they do not want to go to war?
Then they are cowards.

We must stay out of this war!

Viktor Orbán is the guarantee of that, and Fidesz is the safe choice!

🔍 Main narrative

👉 “The opponent = pro-war, cruel, traitorous”
👉 “Those who don’t fight = cowards or traitors”
👉 “War is approaching → everyone will be conscripted”
👉 “We (Fidesz/Orbán) = peace, protection, common sense”

➡️ Hidden formula:

fear + moral pressure + enemy image + apocalyptic future + savior

---

🧠 Influence techniques

1️⃣ Fear-mongering (existential level)

Excerpt:
“die for Ukraine”, “go to the Russian front”, “war enters the EU”

Technique:
➡️ shifts politics to a personal survival level
➡️ activates direct fear of death

Goal:
➡️ shut down rational thinking

Effect:
➡️ “this is no longer politics, it’s life or death”

---

2️⃣ False generalization + straw man

Excerpt:
“Márki-Zay and others would send every European to the front”

Technique:
➡️ attributes claims the opponent never made
➡️ assigns an extreme position

Goal:
➡️ make them easier to attack

Effect:
➡️ follower: “these people are crazy”

---

3️⃣ Moral coercion (forced identity)

Excerpt:
“those who don’t fight are cowards”, “traitors”

Technique:
➡️ reduces choices to two options:

fight → good person
don’t fight → traitor

Goal:
➡️ force a moral decision

Effect:
➡️ guilt + pressure to conform

---

4️⃣ Demonization of the opponent

Excerpt:
“lunatics”

Technique:
➡️ dehumanization
➡️ not a debate partner, but “insane”

Goal:
➡️ eliminate meaningful debate

Effect:
➡️ legitimizes hatred

---

5️⃣ Slippery slope

Excerpt:
“Ukraine joins the EU → war enters the EU → everyone goes to the front”

Technique:
➡️ multi-step, unproven chain
➡️ worst-case scenario

Goal:
➡️ create panic

Effect:
➡️ “if we allow this, everything is over”

---

6️⃣ False dilemma (no middle ground)

Excerpt:
“either you fight, or you’re a traitor”

Technique:
➡️ removes all nuance
➡️ excludes:

• pro-peace positions
• legal considerations
• individual choice

Goal:
➡️ oversimplify reality

---

7️⃣ Contradiction (important!)

One of the biggest flaws in the text:

👉 It simultaneously claims:

• “those who don’t fight are cowards/traitors”
• “we must stay out of this war”

➡️ This is a logical contradiction

What it means:
➡️ inconsistent reasoning
➡️ purely emotional manipulation

---

8️⃣ Savior narrative

Excerpt:
“Orbán Viktor is the guarantee”

Technique:
➡️ fear → solution

Formula:
problem (war) → panic → savior

---

⚠️ Why it triggers disgust

A completely valid reaction, because:

👉 1. It violates basic human values

• mixes life-and-death with politics
• “if you don’t die, you’re a traitor”

👉 2. Cynical manipulation

• exploits real fears
• uses war as a scare tactic

👉 3. Illogical

• contradictions
• exaggerations

👉 4. Moral pressure

• guilt-tripping
• shaming

---

🧩 One-sentence summary

👉 This is a classic propaganda message built on fear and moral coercion, using false claims and contradictions to push voters not to think, but to feel fear and conform.

We have never encountered such a tsunami of hatred and unleashed emotions in our political community as we are seeing now ahead of the election.
No matter how much Tisza claims they want to build a “country of love,” by holding up Péter Magyar as their model, they allow themselves far harsher behavior than before.
We need a government where respect is fundamental, and where the leader is calm and rational. That is why Viktor Orbán and Fidesz are the safe choice.

What I see is that although politics has never really been a restrained field—or at least since I’ve been involved, it has always been characteristic, especially around elections, that emotions run high—I can still say that even I have never encountered this kind of unrestrained, vicious wave of attacks. And it’s not just me; I believe our political community, and public life in general, has not faced anything like this either.

I believe that a community fundamentally looks to its leader as a model. And I think that our political opponents currently have a leader who, over the past two years, has demonstrated that there is no need to respect one’s spouse, no need to respect close colleagues, and no need to respect journalists who are simply doing their job. Instead, it is acceptable to speak to them—both on and especially off camera—as if they were dogs. And in front of the cameras, it is also acceptable to insult political opponents in completely unacceptable terms.

I think many people who may have previously communicated more moderately—even despite the online environment—have now felt that Pandora’s box has been opened. And if the leader behaves this way, then they feel they are allowed to do the same. This is especially easy in the online space, where people can hide behind anonymity or distance. It would be very different if these same people had to come up to me in the street and say what they write in comments—telling me to go to hell, insulting my mother, or fantasizing about how they would lynch or hang me—because yes, there are plenty of comments like that as well.

Main Narrative

👉 “They = hatred, aggression, disrespect, threat”
👉 “We = respect, calmness, rationality”
👉 “The opponent’s leader is a corrupt model, therefore their camp is also corrupt”
👉 “The source of political violence and hatred exists only on the other side”
👉 “Orbán and Fidesz = order, stability, moral security”

---

Hidden Formula

moral panic + demonization + collective guilt projected onto the leader + self-exoneration + presentation of a savior

In other words:
it is not talking about the fact that emotions exist on all sides, but rather that
hatred exists on their side,
respect exists on ours,
therefore the morally correct decision = vote for us.

---

Why the Text is Hypocritical

Because it does these two things at the same time:

1. It condemns hatred
   while
2. It describes the opponent in a way that generates moral disgust toward them

This is a classic rhetorical trick:
it does not openly say “hate them,” but paints a picture from which the audience concludes on their own that
“these are dangerous, corrupt, vile people.”

So the surface of the text: peace, respect, rationality
its actual function: emotional provocation, enemy construction, moral agitation

---

Manipulation Techniques

1. Moral appropriation

Excerpt:
“We need a government where respect is fundamental, and the leader is calm and rational.”

Technique:
It equates its own side with moral norms: respect, calmness, rationality.

Goal:
To make supporting Fidesz appear not as a political preference, but as a moral duty.

Effect:
Those who disagree are not just different—they appear to be against respect and rationality.

---

2. Demonization of the opponent

Excerpt:
“rabid attack campaign,” “tsunami of hatred,” “Pandora’s box”

Technique:
Use of highly exaggerated, apocalyptic imagery.

Goal:
To portray the opponent not as a political rival, but as a dangerous, uncontrollable force.

Effect:
Fear, disgust, rejection.
The audience stops evaluating and starts defending.

---

3. Collective guilt projected onto the leader

Excerpt:
“A community takes its leader as a model”

Technique:
All negative behavior of the opponent’s side is traced back to a single leader’s moral failure.

Goal:
To simplify reality:
if there are toxic commenters, it is because of the opposition leader.

Effect:
Eliminates the need for evidence.
No need to present systemic or mutual escalation—one scapegoat is enough.

---

4. Indirect character assassination

Excerpt:
“no need to respect one’s spouse,” “no need to respect colleagues,” “speaking to journalists like dogs”

Technique:
Attacks the leader not primarily politically, but on a personal and moral level.

Goal:
Not just disagreement, but contempt.

Effect:
Strong emotional reaction.
Much more effective for mobilization than policy debate.

---

5. Adopting a victim position

Excerpt:
“being told where to go in comments,” “to be lynched, hanged”

Technique:
Presents oneself as the target of hatred.

Goal:
To evoke empathy and morally distance oneself from all aggression.

Effect:
The audience more easily concludes: “if she is being attacked, she must be right.”

Important: this does not exclude that such comments may actually exist.
But rhetorically, it still functions as self-justification.

---

6. False asymmetry

Technique:
Presents hatred as a completely one-sided phenomenon.

Goal:
To remove the impression that political radicalization is mutual or systemic.

Effect:
The own side is automatically absolved:
“we are not inciting, we are just reacting.”

Yet the structure of the text itself is inciting, as it portrays the other side as morally contaminated.

---

7. Linguistic contradiction

Apparent message:
“we need respect”

Actual linguistic function:
Describes the opponent in a way that lowers their human and moral status.

Effect:
The text does not build a culture of respect, but a division between
“civilized people (us)” and “degraded ones (them).”

This is one of the most typical political manipulation techniques.

---

The Strongest Manipulative Twist

The core trick of the text is this:

it uses the language of condemning hatred to achieve a hatred-driven political goal.

So it does not attack directly like:

“They are vile”
“They are animals”
“They are dangerous”

but more subtly:

“We are just concerned”
“We are just demanding respect”
“We are just calling out hatred”

Yet the end result is the same:
the other side is framed as a moral monster.

---

Psychological Impact

This text primarily builds on the following emotions:

Fear – “uncontrolled aggression,” “lynching,” “hanging”
Disgust – “speaking like dogs”
Moral superiority – “we respect people”
Defensive reflex – “therefore the safe choice is Fidesz”

It works well in campaigns because it does not lead to thinking, but to taking sides.

---

What is the real message?

Not:
“let’s reduce hatred in public life”

but rather:
“the other side is morally corrupt and dangerous, therefore only we are acceptable”

---

One-sentence summary

This text is enemy-constructing campaign rhetoric disguised as “we are respect”: it condemns hatred while simultaneously reproducing it.

☺ I still remember those heroic times when public figures could only be heard and engaged with in small, closed circles.

Fortunately, things are different today. Since 2010, the national government has treated talent development and maintaining connections with students as a priority, because a cornerstone of our vocation is the advancement of Hungary’s future.

We believe in you—school pupils and university students—because we see your determination, and we want all of you to be able to achieve your goals.

❗Go youth, go girls, go MCC Women’s Public Leadership Program!

What was it like to be a university student in the early 2000s? Was there an opportunity, in small circles like today, to talk with politicians? Well, those were heroic times—at least from the perspective of my own political awakening. It was very defining for me back then; we were in opposition for quite a few years, and we encountered figures from Péter Medgyessy—whom many may remember as “D-209”—all the way to Ferenc Gyurcsány, essentially everyone. It made following public life especially exciting, and it had a strong impact on me that I could listen to very serious politicians in such small, closed settings. That was one of the beauties of being in opposition.

Today, this might be a bit more difficult, but I believe that being able to talk to each other—whether in smaller or larger groups—is always important. In shaping public life, I think a meaningful and cohesive future for the Hungarian nation is only possible if, despite differences of opinion, we remain curious about each other’s views and are willing to listen. That’s why I am always very happy to come here, or anywhere else, when I am invited to take part in discussions.

🔍 Main Narrative

👉 “It used to be harder → now it’s better (praise of the post-2010 era)”
👉 “The government = supporter of young people”
👉 “We care about you, we believe in you”
👉 “Public life has become more open and more relatable”
👉 “Community + dialogue = national future”

➡️ Hidden framing:
past (worse) → present (better, because of the government) → future (together with you)

---

🧠 Influence Techniques

1️⃣ Nostalgia + contrast (past vs present)

Excerpt:
“I still remember those heroic times…”

Technique:
➡️ romanticizing the past (“heroic times”)
➡️ then subtly reframing it: now things are better

Goal:
➡️ legitimize the current system

Effect:
➡️ “we’ve progressed → we’re on the right path”

---

2️⃣ Emphasizing self-credit (implicit propaganda)

Excerpt:
“Since 2010 it has been a priority…”

Technique:
➡️ specific date = marking a political era
➡️ tying positive change to the current system

Goal:
➡️ link progress directly to the government

Effect:
➡️ “if this is good → then they are good”

---

3️⃣ Paternalistic tone (“we believe in you”)

Excerpt:
“We believe in you…”

Technique:
➡️ top-down communication
➡️ politician as a supportive “parent” figure

Goal:
➡️ create emotional attachment

Effect:
➡️ sense of security + loyalty

---

4️⃣ Positive identity building

Excerpt:
“determination”, “your goals”, “future of Hungary”

Technique:
➡️ glorifying young people
➡️ stacking positive keywords

Goal:
➡️ engagement and identification

Effect:
➡️ “I’m part of something good”

---

5️⃣ Collective rhetoric (“we” framing)

Excerpt:
“our sense of mission”, “the Hungarian nation”

Technique:
➡️ collective identity
➡️ downplaying individual thinking

Goal:
➡️ strengthen group loyalty

Effect:
➡️ criticism becomes harder (“if you’re against it, you’re outside”)

---

6️⃣ Apparent pluralism

Excerpt:
“despite differences of opinion…”

Technique:
➡️ imitation of openness
➡️ “we listen to everyone”

Goal:
➡️ maintain a democratic image

Effect:
➡️ reduces resistance to the system

---

7️⃣ Personal story = credibility

Excerpt:
“It was very defining for me…”

Technique:
➡️ introducing personal experience

Goal:
➡️ make the message more relatable

Effect:
➡️ “this isn’t propaganda, just a personal view”

---

8️⃣ Subtle contradiction (key point)

Excerpt:
“now it might be a bit more difficult”

Technique:
➡️ indirect admission
➡️ immediately softened/relativized

Goal:
➡️ neutralize criticism

Effect:
➡️ “yes, there’s a problem… but it’s not important”

👉 This is one of the most interesting elements — reducing cognitive dissonance

---

⚙️ Structure (very classic)

• nostalgia (past)
• praise of the present (government)
• emotional connection (youth)
• collective framing
• apparent openness
• handling of mild contradiction

➡️ This is textbook political soft messaging

---

🎯 Overall Picture

This is not aggressive propaganda, but:

👉 image-building, emotional framing
👉 targeting young people
👉 legitimizing the system without open conflict

---

🤢 Why it feels “nauseating”

Very specific reasons:

👉 too many empty positive words (“we believe”, “future”, “determination”)
👉 paternalistic tone
👉 subtle self-praise
👉 mild contradiction (“it got harder” → but everything is still good)
👉 no concrete details, only emotional content

➡️ Your brain detects:
“this is manipulation, just nicely packaged”

---

💥 In short

👉 This is a classic political “soft propaganda” text
👉 It doesn’t attack → it attracts and frames
👉 It builds on emotions → not on facts

Hello, Manfred! 🚴🏼‍♀️

The Karácsony–Tisza city leadership has managed to ruin even the one capital service that everyone loved: due to their own mistakes, there will be no Bubi until June.

So Budapest residents have taken matters into their own hands, and now here’s the solution: Manfred is launching!

The Municipality of Budapest has effectively excluded Csepel Works from the tender for the new Bubi bicycles to ensure that only foreign bikes are selected. But the historic Hungarian company is not giving up. By joining forces with a private enterprise and the Csepel local government, the red bikes will reach everywhere, providing an even more extensive network than ever before for the people of Budapest.

Both the design and spirit of the bicycles pay tribute to the world-famous Manfréd Weiss, as innovation and progress are key elements of the system. For nearly a century, Csepel Works has been a defining symbol of Hungarian industry and local identity—something every Budapest resident can rightly be proud of.

In the first phase of the project, which will be implemented in multiple stages, 120–150 modern, Csepel-made ELECTRIC bicycles equipped with GPS tracking will be launched in Csepel, and later across the entire city.

In addition, around 2,500 traditional bicycles will be available throughout Budapest, ensuring fast, flexible, and environmentally friendly transportation.

So the bikes are here—we just need to use them. Once again, we can confidently explore the city, ride to work, to the cinema, or even to Margaret Island—the Manfred is always reliable, unlike Karácsony and Tisza! 😉

🔍 Main Narrative

👉 “The current city leadership is incompetent (they ruined Bubi)”
👉 “We = solution, innovation (Manfred)”
👉 “Hungarian vs foreign (national pride)”
👉 “Tradition + modern technology together”
👉 “Karácsony + Tisza = unreliable”

➡️ Formula:
failure (opponent) + national emotion + presenting a solution + identity + subtle attack

---

🧠 Influence Techniques

1️⃣ Scapegoating + simplification

Example:
“because of their own mistakes, there is no Bubi until June”

Technique:
➡️ reducing a complex situation to a single cause
➡️ clearly assigning blame

Goal:
➡️ trigger a quick emotional reaction (anger)

Effect:
➡️ follower: “they messed it up → they are incompetent”

---

2️⃣ “We will fix it” narrative (savior role)

Example:
“here is the solution: Manfred is launching!”

Technique:
➡️ problem → immediate solution
➡️ political actor = active, effective

Goal:
➡️ increase perception of competence

Effect:
➡️ “they are useless, we deliver results”

---

3️⃣ National emotion + economic patriotism

Example:
“Csepel Works… Hungarian company… foreign bicycles”

Technique:
➡️ Hungarian vs foreign contrast
➡️ romanticizing industrial heritage

Goal:
➡️ emotional identification (pride)

Effect:
➡️ “if you don’t support this, you’re not supporting Hungarian interests”

---

4️⃣ Historical legitimization (Weiss Manfréd)

Example:
“world-famous Weiss Manfréd”

Technique:
➡️ invoking historical authority
➡️ presenting the project as a continuation of tradition

Goal:
➡️ increase credibility

Effect:
➡️ “this is not just a project, it’s a value”

---

5️⃣ Illusion of credibility through concrete numbers

Example:
“120–150 electric bikes”, “2500 traditional bikes”

Technique:
➡️ precise figures → appearance of expertise

Goal:
➡️ strengthen sense of realism

Effect:
➡️ “this is already planned, it will work”

---

6️⃣ Positive future vision (visualization)

Example:
“we can ride to work, the cinema, or Margitsziget”

Technique:
➡️ presenting concrete life scenarios

Goal:
➡️ emotional identification through experience

Effect:
➡️ “this will be good for me personally”

---

7️⃣ Subtle but clear discrediting (closing line)

Example:
“unlike Karácsony and Tisza”

Technique:
➡️ contrast-based closing
➡️ positive → negative shift

Goal:
➡️ undermine the opponent

Effect:
➡️ positive feeling turns into negativity toward the opponent

---

⚙️ Deeper Structure (very important)

This post is not aggressive propaganda, but:

👉 “soft propaganda”
👉 “positive framing + attack at the end”

Structure:

• friendly opening (“Hello, Manfred!”)
• problem (no Bubi)
• scapegoat (city leadership)
• solution (Manfred)
• national pride (Csepel)
• specifics (numbers)
• positive future vision
• final political hit

➡️ This is highly effective because:

• it doesn’t feel aggressive
• yet it still delivers the message

---

🧠 Summary

👉 It’s not “hating everyone”
👉 It’s framing reality

Core logic:

➡️ opponent = faulty, incompetent
➡️ own side = solution, Hungarian, functional
➡️ emotion = pride + frustration
➡️ ending = political direction

---

💡 Short, blunt takeaway

👉 This is not a rage post
👉 it’s a mix of marketing + propaganda

“They failed → we fix it → Hungarian → it works → they are bad”

❌ Hungary says no to pressure from Brussels and blackmail from Kyiv, because without oil, there is no money!

For more than a month, Ukraine has been blackmailing every Hungarian with an oil blockade simply because the national government consistently stands for peace and refuses to let the country be dragged into this senseless war.

👉 And what is Péter Magyar doing in the meantime? He is merely playing his hypocritical, two-faced act, covering for the Ukrainian president, as the leader of the left refuses—even for a moment—to stand on the side of the Hungarian people. It is clear that such a risky figure, if he came to power, would not be able to say no to foreign dictates.

Viktor Orbán also made it clear yesterday in Brussels that Hungary will not approve the €90 billion military loan for Ukraine until Kyiv stops its politically motivated blackmail and restarts the Druzhba oil pipeline.

❗ We will not give in to Volodymyr Zelenskyy’s political pressure, and we will break the oil blockade, because this is in the interest of every Hungarian.

We stand by families, pensioners, and businesses—this is why Fidesz is the sure choice!

If there is no Russian energy—no Russian oil, no Russian gas—then Hungary’s energy security is put at risk, and most importantly, low utility costs are also endangered. We can also clearly see what this so-called Brussels plan is. They are not even trying to hide it: just three days after the Hungarian elections, on April 15, they have already placed on the Brussels agenda a proposal that would require European countries—clearly hoping Hungary will follow—to rapidly phase out all Russian energy sources.

They are doing this in the hope and belief that their schemes, their pressure, and their interference will succeed, that they can break the will of the Hungarian people and push Viktor Orbán out of power. Both Brussels and Kyiv are hoping that if Péter Magyar were to come to power, he would bow to this demand and agree to cut Hungary off from all Russian energy sources.

The Prime Minister says: if there is no oil, there is no money—meaning that if Ukraine cuts off oil supplies to Hungary, then Hungary will not support the €90 billion loan. But one could also say: if there is no Orbán, there is no oil—because if Viktor Orbán does not remain in power, then oil supplies will be at risk, as the Tisza Party would disconnect Hungary from cheap Russian energy practically overnight.

🔍 Main Narrative

👉 “Brussels + Kyiv are blackmailing Hungary”
👉 “Energy = a matter of survival → whoever threatens it is an enemy”
👉 “Orbán = protection, stability”
👉 “Péter Magyar = puppet, risk”
👉 “Without Russian energy, collapse will follow”
👉 “The election = an existential decision (utility costs, survival)”

➡️ Formula:
fear + energy dependence + external enemy + internal traitor + savior + electoral stakes

---

🧠 Influence Techniques (Detailed)

1️⃣ Fear Framing (Existential Level)

Excerpt:
“If there is no oil, there is no money”
“Energy security is at risk”
“Utility costs are at risk”

Technique:
➡️ Threatening basic needs (heating, money, livelihood)
➡️ Simplified cause-effect (“no oil = no money”)

Goal:
➡️ Panic + forced decision-making

Effect:
➡️ Short-circuiting rational thinking
➡️ “Better to keep the current system”

---

2️⃣ Construction of an External Enemy

Excerpt:
“Brussels pressure”
“Kyiv blackmail”
“Zelensky’s pressure”

Technique:
➡️ Merging two external actors (EU + Ukraine)
➡️ Framing them as acting “against us”

Goal:
➡️ Activate national defensive reflex

Effect:
➡️ “Us vs. them” mindset
➡️ Criticism = external attack

---

3️⃣ Internal Enemy (Traitor Narrative)

Excerpt:
“Péter Magyar is covering for the Ukrainian president”
“He wouldn’t be able to say no”
“He would follow foreign orders”

Technique:
➡️ Delegitimizing the political opponent
➡️ Questioning loyalty (not on Hungary’s side)

Goal:
➡️ Discredit and morally exclude the opponent

Effect:
➡️ Not a political debate → framed as “betrayal”

---

4️⃣ Savior Narrative (Orbán = the Only Option)

Excerpt:
“We will not give in”
“We will protect”
“If there is no Orbán, there is no oil”

Technique:
➡️ Personalizing security
➡️ Exclusivity (“only he can solve it”)

Goal:
➡️ Create dependency on the leader

Effect:
➡️ Elimination of alternatives
➡️ “Changing leadership is risky”

---

5️⃣ False Dichotomy

Excerpt:
“Orbán stays → there is oil”
“Orbán leaves → there is no oil”

Technique:
➡️ Reducing a complex geopolitical issue to two options

Goal:
➡️ Simplify decision-making

Effect:
➡️ Voter feels: “there is no real choice”

---

6️⃣ Timed Conspiracy Narrative

Excerpt:
“Plan already 3 days after the election”
“Interference”, “scheming”

Technique:
➡️ Suggesting coordinated, intentional actions

Goal:
➡️ Build distrust toward the EU

Effect:
➡️ “Everything is pre-planned against us”

---

7️⃣ Economic Blackmail Narrative

Excerpt:
“If there is no oil → we will not support the loan”

Technique:
➡️ Political decision framed as an economic weapon

Goal:
➡️ Portray strong, tough leadership

Effect:
➡️ Support for confrontational policies

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🇷🇺 Russian Narratives / Patterns

This text strongly resonates with Russian strategic communication:

1️⃣ “Energy = weapon”

➡️ Narrative: Europe cannot function without Russian energy
➡️ Message: “decoupling = economic collapse”

2️⃣ “The West manipulates / blackmails”

➡️ EU framed as an “imperial center”
➡️ Classic Kremlin framing

3️⃣ “Sovereignty vs. external control”

➡️ “Brussels dictates”
➡️ “puppet government” threat

4️⃣ “Peace vs. war-driven West”

➡️ Not supporting Ukraine = “peace”
➡️ Supporting Ukraine = “pro-war”

5️⃣ “Internal opposition = serving foreign interests”

➡️ Typical disinformation pattern

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⚠️ Logical Distortions / Misleading Elements

👉 Oversimplification:
“No oil = no money” → reality is far more complex

👉 Cause-effect manipulation:
Ukraine = sole cause of the energy situation → not true

👉 Normalization of dependency:
Russian energy framed as “natural/default”

👉 Omission of alternatives:
LNG, Adria pipeline, diversification → not mentioned

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🧩 Overall Picture

This is a strong, classic campaign message that:

✔ builds on emotions (fear, security)
✔ simplifies reality (good vs. bad)
✔ ties the solution to a single leader (Orbán)
✔ demonizes the opponent
✔ turns a geopolitical issue into an election slogan

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🧠 In short (brutally concise)

➡️ This is not an informational text
➡️ but a directed emotional pressure to decide

Core message:
👉 “If you don’t choose us → your life will get worse”

We have extended the national petition until April 8, because we want to send a clear and firm “no” to Brussels and Kyiv.

Zelensky’s unprecedented blackmail and oil blockade are a threat directed against the whole of Hungary, and we must now stand up against it together and decisively.

If you also do not want your money to be sent to Ukraine or to pay four times more for electricity and gas, then fill out the petition and let us send a joint message: WE WILL NOT PAY!

We want as many people as possible to be able to express their opinion on this very important issue. We also believe that the events of recent weeks and months only reinforce how important it is for Hungarians to stand up for their views. It is important to say that we do not want to send our money to Ukraine, we do not want to finance this war, we do not want weapons to be bought from this money to prolong what is already a very dangerous conflict.

We also do not want Hungarian households’ utility costs to skyrocket because of the war. The developments of recent weeks and months—such as the very serious and explicit threats coming from Ukraine—make this even more relevant. For example, President Zelensky has threatened the Hungarian Prime Minister, and many others have done so as well.

If we also consider what has happened to energy prices due to the outbreak of the latest conflict in the Middle East, it is clear that these issues are more relevant than ever.

Therefore, I encourage everyone to take action: the national consultation can now be completed not only on paper but also online. And anyone who wants to say no to the kind of pressure Hungary has faced in recent months should do so by April 8.

🔍 Main Narrative

👉 “Brussels and Kyiv are threatening Hungary”
👉 “Zelensky is blackmailing us, Ukraine poses a danger”
👉 “Hungarians would pay the price of the war”
👉 “Filling out the petition = self-defense”
👉 “Whoever stands with us protects Hungarian money, peace, and utility costs”

Formula:

fear + external enemy + financial threat + war anxiety + collective resistance + call to action

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🧠 Influence Techniques

1️⃣ Construction of an external enemy

Excerpt:
“We want to send a firm ‘no’ to Brussels and Kyiv”
“Zelensky’s unprecedented blackmail”
“his oil blockade is a threat against all of Hungary”

Technique:
simultaneously naming two external actors as enemies: Brussels and Kyiv

Goal:
to create a clear conflict line:
we = Hungarians
they = external pressure actors

Effect:
the audience more easily identifies with the role of a “threatened nation”

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2️⃣ Fear-mongering through economic collapse

Excerpt:
“pay four times more for electricity and gas”

Technique:
presenting dramatic, shocking financial consequences

Goal:
to turn a political issue into an immediate personal, existential concern

Effect:
the audience doesn’t hear a geopolitical debate, but feels:
“this is about my own wallet”

This is one of the strongest elements, as it connects war directly to utility costs, turning a distant conflict into a daily survival issue.

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3️⃣ Elevating the petition to a moral duty

Excerpt:
“we must act together firmly now”
“fill out the petition”
“let’s send a joint message: we will NOT pay”

Technique:
framing the petition not as an opinion, but as collective national resistance

Goal:
to portray non-participation as passivity or weakness

Effect:
the follower may feel that participation is a minimum patriotic duty

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4️⃣ Framing it as “the voice of the people”

Excerpt:
“as many people as possible should express their opinion on this important issue”

Technique:
using the language of democratic participation while already defining the “correct” answer

Goal:
to present the campaign message as the will of the people

Effect:
the audience may feel this is not propaganda, but genuine “public opinion”

In reality, this is highly guided participation: the question appears open, but the text pushes a single desired conclusion.

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5️⃣ Creating a sense of complicity in war

Excerpt:
“we don’t want to send our money to Ukraine”
“we don’t want to finance this war”
“we don’t want weapons to be bought from this money”

Technique:
financial support = funding war = buying weapons

Goal:
to morally burden any support provided to Ukraine

Effect:
the audience may feel that disagreement equals indirectly supporting the continuation of the war

This is a simplification, but politically very effective.

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6️⃣ Intensifying threat with vague but strong claims

Excerpt:
“very, very serious threats”
“President Zelensky also threatened the Hungarian Prime Minister”
“and many others since then”

Technique:
repetition of heavy, emotionally loaded claims without concrete evidence

Goal:
to maintain a constant sense of siege

Effect:
the audience may perceive Hungary as being under targeted attack

This is a classic danger narrative: the less verifiable, the more it operates on an emotional level.

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7️⃣ Linking global events to the campaign narrative

Excerpt:
“what happened to energy prices due to the new war in the Middle East”

Technique:
bringing in another geopolitical crisis to reinforce the message

Goal:
to create the impression that all global events confirm their position

Effect:
the audience may feel:
“see, everything fits together, they’re right”

This works because global uncertainty is immediately turned into domestic political mobilization.

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8️⃣ Repetition and emotional keyword anchoring

Recurring words and motifs:

• blackmail
• threat
• war
• our money
• utility costs
• we don’t want
• we will NOT pay

Technique:
repetition of the same trigger words

Goal:
to build emotional automatism

Effect:
concepts merge in the audience’s mind:
Ukraine = blackmail
Brussels = pressure
war = utility crisis
petition = defense

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🧱 Structure of the text

The text is very consciously structured:

1. mobilizing opening
   “we have extended the petition”
2. identification of enemies
   “Brussels” and “Kyiv”
3. dramatization of threat
   “blackmail”, “oil blockade”, “threat”
4. personal financial impact
   “four times higher electricity and gas”
5. moral positioning
   “we don’t want to finance the war”
6. renewed fear wave
   “serious threats”, “Zelensky”
7. reinforcement of relevance
   “Middle East war”, “energy prices”
8. concrete action
   “it can now be filled out online”

This is a textbook campaign structure: emotion → enemy → loss → community → action

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🎯 What is the real goal?

Not simply informing.

The real goals are:

• turning foreign policy conflict into a domestic loyalty test
• using the petition as a mobilization tool
• reframing Ukraine into a cost-of-living issue
• emotionally consolidating followers into a single camp
• reinforcing the idea that only they can protect Hungarians

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⚠️ What is the strongest propaganda element?

The strongest element is that it links completely different things into a single chain:

Ukraine → war → weapons → our money → utility costs → threat → Zelensky → energy prices → petition

This is effective because the audience does not stop to verify each claim. The goal is not to prove, but to build an emotional logic.

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Summary

This is a highly condensed, aggressive mobilization text that:

• defines external enemies
• creates fear
• projects financial loss
• turns agreement into a moral obligation
• frames the petition as national self-defense
• pushes the audience toward immediate identification and action rather than reflection

In one sentence:

This is not simple campaigning—it’s an attempt to extract political loyalty and participation by building on fear, utility-cost anxiety, and a shared enemy narrative.

Today has once again clearly shown what we will be deciding in 22 days.

The coming years will be marked by danger and uncertainty, and we are increasingly seeing that the war is not moving away from us, but getting closer.

We can see that in Brussels today, many are not moving in the direction of peace, but are interested in maintaining the conflict.

In such a situation, the most important question is not who says what, but who is truly capable of saying no to orders, and who can keep the country out of this war.

Hungary must stay out of this senseless war.

We must protect the peace of the Hungarian people and the security of families, and we must not allow decisions about our future to be made over our heads in Brussels or Kyiv.

This is what we will decide in April. The national government will stand against the war and for Hungarian interests both before and after April—this is why Fidesz is the safe choice.

🔍 Main narrative

👉 “Danger is approaching (war)”
👉 “External forces (Brussels, Kyiv) are pushing in the wrong direction”
👉 “Only we can stay out of it”
👉 “This is an existential decision”
👉 “Fidesz = security”

➡️ Formula:
fear + external control + sovereignty + savior + exclusivity

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🧠 Influence techniques

1️⃣ Threat amplification (fear framing)

Excerpt:
“the war is not moving away, but getting closer to us”

Technique:
➡️ turning an abstract threat into something personal
➡️ “getting closer to us” → sense of direct danger

Goal:
➡️ emotional activation (fear)

Effect:
➡️ reduced rational evaluation
➡️ increased demand for protection

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2️⃣ Uncertainty + fear of the future

Excerpt:
“the coming years will be about dangers and uncertainty”

Technique:
➡️ painting a negative future
➡️ lack of specifics → general anxiety

Goal:
➡️ dramatizing the election

Effect:
➡️ “we must decide now, or there will be trouble”

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3️⃣ Construction of an external enemy

Excerpt:
“In Brussels… many are interested in maintaining the conflict”

Technique:
➡️ portraying the EU as a negative actor
➡️ attributing intent (“they are interested in it”)

Goal:
➡️ creating distrust toward external institutions

Effect:
➡️ “they are not on our side”

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4️⃣ Sovereignty threat narrative

Excerpt:
“we must not allow decisions to be made over our heads in Brussels or Kyiv”

Technique:
➡️ framing loss of control
➡️ emphasizing national self-determination

Goal:
➡️ identity activation + defensive reflex

Effect:
➡️ strengthening “us vs them” thinking

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5️⃣ False dilemma (false choice)

Excerpt:
“who can stay out of this war”

Technique:
➡️ reducing to two options:

• stay out (them)
• get dragged in (opposition)

Goal:
➡️ eliminating alternatives

Effect:
➡️ simplified, emotional decision-making

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6️⃣ Exclusivity (“only us”)

Excerpt:
“that is why Fidesz is the sure choice”

Technique:
➡️ presenting a single solution

Goal:
➡️ closing undecided voters

Effect:
➡️ “there is no other safe option”

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7️⃣ Moral framing

Excerpt:
“we must protect the peace of Hungarian people and the safety of families”

Technique:
➡️ family + peace → morally positive concepts

Goal:
➡️ emotional identification

Effect:
➡️ opposing it feels like being “against peace”

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8️⃣ Orders vs. freedom narrative

Excerpt:
“who is capable of saying no to orders”

Technique:
➡️ implicit claim: others follow instructions

Goal:
➡️ delegitimizing the opposition

Effect:
➡️ “they are not independent”

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⚙️ Summary mechanism

The text works like this:

1. Creates fear (war is approaching)
2. Increases uncertainty (negative future)
3. Defines an enemy (Brussels, Kyiv)
4. Activates identity (national interest, families)
5. Offers a solution (staying out)
6. Presents a single option (Fidesz)

➡️ This is a textbook campaign structure

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🧩 What it does NOT say (but matters)

➡️ no specifics:

• how Hungary would be drawn into the war
• what concrete decisions would lead to it
• what the alternative policy is

➡️ highly emotional, weakly factual

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📌 Short evaluation

This text:

✔️ relies on strong emotional manipulation
✔️ builds on fear
✔️ simplifies reality
✔️ excludes alternatives

➡️ typical security–fear based election propaganda

🟠 Strength in unity!

In any community, differences of opinion and smaller disagreements naturally exist, but one of Fidesz’s greatest strengths is that, for the sake of our country and our children’s future, we always come together and fight jointly for Hungary.

🤝 In the remaining 23 days until the election, we continue to work with the same momentum and teamwork for success, because only we can guarantee Hungary’s peace and security. Only together can we preserve the achievements we have made — that is why Fidesz is the sure choice.

Overall, one of the great secrets of Fidesz, both as a community and as a party, is that we have always been able to rise above everything. In such a large community, there may be differing opinions and even different interests, but what unites us is that we work for our country, we love our homeland, and we want to build a future together that our children and grandchildren can be proud of when they look back on us.

This has always been what drives us, and I believe this is where our strength lies — and this strength will show itself again on April 12.

🔍 Main Narrative

👉 “We are a united, responsible, patriotic community”
👉 “Internal debates are not weakness, but strength”
👉 “We work for our country, our children, and our grandchildren”
👉 “Only we can protect Hungary’s peace and security”
👉 “Fidesz is the only safe choice”

➡️ Classic formula:
collective identity + patriotic emotion + fear for the future + exclusivity + mobilization

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🧠 Influence Techniques

1️⃣ “Unity” as moral superiority

Excerpt:
“Unity is strength”
“we always stand together”

Technique:
➡️ presents unity as a moral value
➡️ those who support them are on the “right side”
➡️ reframes internal conflicts as something positive

Goal:
➡️ make internal disagreements seem natural rather than problematic
➡️ reinforce the image of a strong community

Effect:
➡️ the follower feels this is a stable, strong, cohesive group

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2️⃣ Patriotic self-glorification

Excerpt:
“we work for our country”
“we love our homeland”

Technique:
➡️ merges political identity with patriotism
➡️ presents the movement not as a party, but as a national mission

Goal:
➡️ elevate support to a moral and emotional level
➡️ imply that criticism equals being against the nation

Effect:
➡️ political choice becomes an identity issue

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3️⃣ Reference to children and grandchildren

Excerpt:
“the future of our children”
“our grandchildren can be proud”

Technique:
➡️ appeals to future generations
➡️ triggers family-based emotional responses
➡️ creates a hard-to-question moral foundation

Goal:
➡️ emotional engagement
➡️ turn political support into personal responsibility

Effect:
➡️ the follower sees not just a party, but “protection of the family’s future”

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4️⃣ Exclusivity

Excerpt:
“only we can guarantee Hungary’s peace and security”
“Fidesz is the safe choice”

Technique:
➡️ false exclusivity
➡️ devalues all alternative political options
➡️ frames the situation as having no real alternative

Goal:
➡️ narrow undecided voters to a single “safe” option
➡️ discourage comparison and critical thinking

Effect:
➡️ mobilization based on fear and habit

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5️⃣ Peace and security as emotional anchors

Excerpt:
“peace and security”

Technique:
➡️ uses strong positive yet fear-activating keywords
➡️ implicit message: if not them, danger will come

Goal:
➡️ create subtle anxiety
➡️ frame voting as an act of self-defense

Effect:
➡️ voters may decide based on perceived threats rather than policies

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6️⃣ Relativizing internal conflicts

Excerpt:
“there are different opinions and different interests”

Technique:
➡️ preemptively addresses internal tensions
➡️ reframes them as natural diversity
➡️ quickly overrides them with the unity message

Goal:
➡️ neutralize the appearance of internal fractures
➡️ maintain the image of stability

Effect:
➡️ followers think: disagreements exist, but they always unite in the end

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7️⃣ Continuous mobilization with countdown

Excerpt:
“in the 23 days remaining until the election”

Technique:
➡️ time pressure
➡️ intensifies campaign urgency
➡️ creates a sense of countdown

Goal:
➡️ activate the base
➡️ maintain tension and engagement

Effect:
➡️ the follower feels that every day counts

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🧩 Overall Picture

This text is not about concrete actions or policies, but about constructing an identity:

• Fidesz = unity
• Fidesz = the nation
• Fidesz = the future of families
• Fidesz = peace and security

➡️ Therefore, voting for Fidesz is framed as a moral obligation

In other words, this is identity-based and emotional propaganda, not rational argumentation.

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🎯 In short: what makes it propaganda?

Because it doesn’t prove, it:

elevates political competition to a moral and national level

builds a positive self-image

appeals to emotions

links fear and security to voting

presents itself as the only viable option