The Hungarian Parliament stands on the side of the Hungarian people, while the Ukrainian ambassador is simply outraged!

Yesterday, Parliament declared that Hungary does not support Ukraine’s accession to the European Union, and thus we continue to stand up for Hungarian interests, for peace, and for security. We will not allow pro-war forces to send our money to Ukraine, and we will not allow anyone to drag us into this senseless war or to cut us off from cheap Russian energy.

This is what the Ukrainian ambassador considers “shameful.” Sándor Fegyir finds a step that protects Hungarian families, young people, and pensioners unacceptable — but we will not bow to any external demands.

While TISZA would fulfill the expectations of Zelensky and Brussels, the national government will continue to stand up for the peace and security of our country. That is why Fidesz is the reliable choice.

---

Subtitle translation

Zelensky must have had quite a bad start to his morning today, and he probably wants Péter Magyar to win more than ever. Yesterday the Hungarian Parliament made a decision and said no to Ukraine’s EU accession, said no to prolonging the war, and said no to abandoning Russian energy.

The Ukrainian ambassador said this was shameful. Well, we think what is truly shameful is when someone does not represent the interests of their own country.

That is what the election in April will be about: whether a Hungarian parliament capable of governing remains in power, or whether a parliament will come that in reality represents Ukrainian interests. That is what is at stake on April 12.

1️⃣ National Side vs. External Enemy (us vs. them framing)

Excerpt

“The National Assembly stands on the side of the Hungarians, while the Ukrainian ambassador is simply raging.”

Technique

The communication divides the world into two camps:

➡️ Hungarians
➡️ Ukrainians / external actors

This is a classic “us vs. them” framing.

Goal

• to transform a political conflict into a national conflict
• to present criticism as a foreign attack

Effect

The reader may feel that:

➡️ “anyone who disagrees with the government is against Hungarians.”

---

2️⃣ Activation of War Fear (fear framing)

Excerpt

“We will not allow them to drag us into this senseless war.”

Technique

The communication suggests that:

➡️ political opponents
➡️ or foreign actors

would drag Hungary into a war.

This is a classic security-based fear framing.

Goal

• to activate voters’ security fears
• to present the political choice as a life-and-death issue

Effect

The reader may feel that:

➡️ “if another government comes to power, there will be war.”

---

3️⃣ Economic Fear – Energy Narrative

Excerpt

“to detach us from cheap Russian energy”

Technique

Energy prices are used as a political tool:

➡️ cheap energy
➡️ expensive energy
➡️ protection of families

Goal

to frame the election as a cost-of-living issue.

Effect

The reader may feel that:

➡️ “if there is political change, energy will become expensive.”

---

4️⃣ Foreign Interference Narrative

Excerpt

“Zelensky wants Péter Magyar’s victory more than ever.”

Technique

The communication suggests that:

➡️ a foreign leader
➡️ wants to influence the Hungarian election.

This is a classic foreign interference narrative.

Goal

to weaken the legitimacy of the opposition.

Effect

The reader may feel that:

➡️ “the opposition does not represent Hungarian interests.”

---

5️⃣ Moral Reversal (shame reversal)

Excerpt

“The Ukrainian ambassador said it is shameful.”
“Well, according to us, what is truly shameful is…”

Technique

The communication reverses the criticism:

➡️ the original criticism
➡️ becomes a moral attack against the opponent

Goal

to neutralize the criticism.

Effect

The reader no longer examines the original issue, but focuses on the moral conflict instead.

---

6️⃣ Electoral Ultimatum (binary choice framing)

Excerpt

“This will be the stake on April 12.”

Technique

The election is reduced to two options:

1️⃣ Hungarian interests
2️⃣ Ukrainian interests

This is a false dilemma.

Goal

to simplify political complexity.

Effect

The reader may feel that:

➡️ “there are only two possible choices.”

---

Summary

The core narrative of the text is:

“The government protects Hungarians, while the opposition serves foreign interests.”

To support this narrative, several propaganda tools are combined:

• national vs. external enemy framing
• war-related fear
• energy price fear
• foreign interference narrative
• moral reversal
• false electoral dilemma

This is a classic election campaign message built on three strong emotional pillars:

⚠️ security
⚠️ sovereignty
⚠️ economic fear.

❗ Let us stand together for Hungary — let’s meet in large numbers on Sunday at the Peace March!

This will be the most important Peace March so far, as the election is approaching and the stakes are enormous. President Zelensky is trying to blackmail our country with an oil blockade, while Péter Magyar is cooperating with him in an attempt to bring about a change of government.

Let us show that Hungary cannot be blackmailed and that we stand with the national government and with peace.

🟠 Let’s meet on March 15 at the Peace March, and afterwards at Kossuth Square!

This week will see the largest Peace March ever. In five days, on March 15, the biggest and most important Peace March of all time will arrive here at Kossuth Square. The election is around the corner and the stakes are enormous. President Zelensky is trying to break our country with an oil blockade.

We must stand up together for Hungary and show that Hungary says no to Ukrainian blackmail. In other words, your country needs you.

See you on March 15 at the Peace March and afterwards here at Kossuth Square.

1️⃣ Patriotic Mobilization

Excerpt

“Let us stand together for Hungary.”
“Let’s show that Hungary cannot be blackmailed.”

Technique

Political participation is framed as a patriotic duty.

➡️ standing up for Hungary
➡️ acting together
➡️ saying no

Goal

To elevate the political event (the Peace March) into a national obligation.

Effect

The reader may feel that:

➡️ “If I don’t go, I’m not standing up for my country.”

---

2️⃣ External Enemy Framing

Excerpt

“Zelensky is trying to blackmail our country with an oil blockade.”

Technique

A foreign actor is portrayed as a threatening enemy.

➡️ blackmail
➡️ blockade
➡️ breaking Hungary

Goal

To present the situation as an international attack on Hungary.

Effect

The reader may feel that:

➡️ Hungary is under external pressure.

---

3️⃣ Linking the Domestic Opponent with a Foreign Enemy (Enemy Coalition)

Excerpt

“And Péter Magyar is cooperating with him.”

Technique

The communication connects a foreign leader with a domestic political opponent.

➡️ Zelensky
➡️ Péter Magyar

Goal

To portray the opposition as serving foreign interests.

Effect

The reader may conclude that:

➡️ “The opposition is working for outside interests.”

---

4️⃣ Dramatizing Existential Stakes (High-Stakes Framing)

Excerpt

“The election is approaching and the stakes are enormous.”

Technique

The political moment is presented as a decisive historical turning point.

➡️ the most important Peace March
➡️ enormous stakes

Goal

To create urgency and encourage participation.

Effect

The reader may feel that:

➡️ action must be taken now.

---

5️⃣ Message Repetition

Excerpt

The text repeatedly mentions:

➡️ “Peace March”
➡️ “March 15”
➡️ “Kossuth Square”

Technique

The message is reinforced through constant repetition.

Goal

To ensure that the time and location of the event are clearly remembered.

Effect

The information becomes easier to retain.

---

6️⃣ Collective Duty Framing

Excerpt

“Your homeland needs you.”

Technique

Political participation is framed as a personal duty.

Goal

To evoke a sense of individual responsibility.

Effect

The reader may feel that:

➡️ they personally must take part.

---

Summary

This text is a classic mobilization campaign message built on three core narratives:

1️⃣ Hungary is under attack
2️⃣ Foreign and domestic enemies are cooperating
3️⃣ Attending the Peace March is a patriotic duty

The communication aims to:

➡️ create emotional mobilization
➡️ increase political participation
➡️ build a clear enemy narrative.

Unacceptable! A former lieutenant general of the Ukrainian intelligence services threatened the five children and six grandchildren of Viktor Orbán with a Ukrainian “death squad” because the prime minister is defending the interests of the Hungarian people against Ukraine’s demands.

In an interview, Grigory Omelchenko said that the unit created to eliminate the enemies of Ukraine knows everything about Viktor Orbán and his family, and that if the prime minister does not change his position, it could strike him. He also added that he hopes Péter Magyar will win.

Meanwhile, Volodymyr Zelenskyy, working together with the Tisza party and Brussels, is endangering Hungary’s energy security by blocking the Druzhba oil pipeline, while a former intelligence official openly threatens Hungary’s prime minister and his family.

Despite the blackmail and threats, the national government continues to say no to Kyiv’s demands. We will stay out of the war, we will not send Hungarian taxpayers’ money to Ukraine, and we will not give up cheap energy.

For us, Hungary comes first! Viktor Orbán and Fidesz are the reliable choice! 🇭🇺

1️⃣ Shock Threat Narrative (fear shock framing)

Excerpt

“threatened Orbán Viktor’s five children and six grandchildren with a Ukrainian death squad”

Technique

The message targets the most sensitive emotional point:

• family
• children
• grandchildren
• death threat

This is a classic emotional shock opening.

Goal

• trigger an immediate emotional reaction
• combine anger and fear

Effect

The reader does not analyze the information rationally but reacts emotionally:

➡️ “If his family is threatened, then the country itself is under attack.”

---

2️⃣ One Person → Attack on the Entire Nation (leader–nation fusion)

Excerpt

“threatening the Prime Minister of Hungary and his family”

Technique

The communication blurs the line between the leader and the country.

Orbán = Hungary.

This is a well-known propaganda mechanism:

leader = nation

Goal

To make a political attack appear not as political disagreement but as a national attack.

Effect

➡️ attacking Orbán → attacking Hungary.

---

3️⃣ Enemy Coalition Construction (enemy coalition framing)

Excerpt

“Zelensky cooperating with Tisza and Brussels”

Technique

Several actors are merged into one enemy bloc:

• Zelensky
• Tisza
• Brussels

This creates a three-level enemy image:

• foreign leader
• domestic opposition
• EU institution

Goal

To tie the domestic political opponent to foreign interests.

Effect

➡️ the opposition appears to be “serving foreign interests.”

---

4️⃣ Energy Security Panic Narrative

Excerpt

“endangering Hungary’s energy security by blocking the Druzhba oil pipeline”

Technique

The communication activates fears tied to everyday life:

• energy
• fuel prices
• household utilities
• cheap energy

This is one of propaganda’s strongest tools because everyone is affected.

Goal

To turn a geopolitical conflict into a household economic problem.

Effect

➡️ “if they come to power, energy will become expensive.”

---

5️⃣ Blackmail Narrative (blackmail framing)

Excerpt

“Despite the blackmail and threats”

Technique

The situation is framed as if:

• Hungary is being blackmailed
• foreign actors are exerting pressure

This is a sovereignty narrative.

Goal

To frame the conflict as:

➡️ Hungary vs external pressure

instead of

➡️ a political dispute with the EU or Ukraine.

---

6️⃣ Peace vs War Framing

Excerpt

“We will stay out of the war”

Technique

This is a false dichotomy:

government = peace
opposition = war

Goal

To emotionally simplify the political choice.

Effect

➡️ voting appears to be a security decision.

---

7️⃣ Activation of Economic Fear

Excerpt

“we will not send Hungarians’ money to Ukraine”

Technique

This is a financial loss narrative.

The voter feels:

➡️ it concerns their own money.

Goal

To frame the conflict as a personal financial loss.

---

8️⃣ Identity Mobilization

Excerpt

“For us, Hungary comes first!”

Technique

This is an identity slogan.

Similar structures include:

• America First
• Poland First
• Hungary First

Goal

To turn the political choice into a matter of identity.

---

9️⃣ Campaign Closing Mobilization

Excerpt

“Orbán Viktor and Fidesz are the safe choice”

Technique

The entire message ultimately closes with a campaign slogan.

In propaganda structure it looks like this:

1. shock
2. enemy
3. fear
4. protection
5. vote

---

Overall Picture

The text follows a classic five-step propaganda formula:

1️⃣ Threat
2️⃣ Enemy bloc
3️⃣ Economic fear
4️⃣ National defense narrative
5️⃣ Mobilization for voting

---

What is particularly striking

This is no longer an informational post but a full campaign message.

Every key propaganda element is present:

• fear
• enemy
• economy
• war
• identity
• election

🚨 We now know exactly what the real Tisza program consists of, because after it leaked, a former Tisza insider also confirmed it. Austerity measures, tax increases, and the abolition of family tax benefits — this is what would await Hungarians under a Tisza government.

Moreover, if we add up the amount of money that Péter Magyar and his allies want to collect according to this program, it comes out to exactly the same amount — down to the forint — that the EU expects Hungary to send to Ukraine. This also shows that Péter Magyar and his allies are working together with Zelensky and standing on the side of Ukraine.

🟠 We, however, will not allow our country to be dragged into the war, and we will stand up for Hungarian interests. The only safe choice is Fidesz.

And the situation is that there is indeed a real Tisza program — a package of austerity measures from Péter Magyar and his allies that they do not like to talk about very much. However, their experts have already spoken quite a lot about it in place of Péter Magyar, because the program has already appeared on the internet, complete with various signatures. In fact, there is a former Tisza member — his name is Csaba Csercsabálás — who eventually grew tired of what was happening inside Péter Magyar’s party, of the lies and the hypocrisy, and started speaking about the fact that this is indeed the real Tisza program, containing austerity measures, tax increases, and cuts.

One more interesting detail before we look at how Tisza experts talk about their plans: if we add up the money that Péter Magyar and his allies want to collect from the Hungarian people through this program, it turns out to be almost exactly the same amount that Hungary would be expected to contribute to the funds that the EU wants to send to Ukraine.

So they would collect the same amount from Hungarians that the EU expects Hungary to send to Ukraine. How interesting — how diligent Péter Magyar and his allies are, having already figured out in advance where, from whom, and how much money should be collected into the common pool so that it can then be sent on to Ukraine.

1️⃣ “Leaked document” narrative (fake leak framing)

Excerpt

“the real Tisza program has leaked… with all kinds of signatures”

Technique

The communication claims that a secret document has been made public.

This is a common propaganda element:

• “leaked”
• “real program”
• “with signatures”

Goal

• to create the appearance of credibility
• to undermine the opponent’s denial

Effect

The reader may feel:

➡️ “if it leaked, it must be true.”

Real problem

If a document is proven to be fake, the “leaked program” narrative collapses, yet propaganda may continue using it.

This is what is called a “zombie narrative” (a dead narrative kept alive).

---

2️⃣ “Defector insider” story (defector narrative)

Excerpt

“a former Tisza insider also confirmed it”

Technique

It refers to an alleged internal source.

Key elements:

• “defected”
• “had enough”
• “told the truth”

Goal

• to imitate insider credibility
• to dramatize the story

Effect

The reader may feel:

➡️ “if someone from inside says it, it must be true.”

---

3️⃣ Activation of austerity fears (austerity fear framing)

Excerpt

“austerity measures, tax increases, abolition of family tax benefits”

Technique

The communication activates the most sensitive economic fears.

Key elements:

• tax increases
• austerity
• abolition of family benefits

Goal

to undermine voters’ sense of economic security.

Effect

➡️ “if they come to power, we will live worse.”

---

4️⃣ False mathematical proof (false quantitative proof)

Excerpt

“it comes out to exactly the same amount down to the last forint”

Technique

The propaganda attempts to prove the claim with apparent calculations.

This is the classic “fake precision technique.”

Key elements:

• “exactly down to the forint”
• “if we add it up”

Goal

• to imitate scientific credibility
• to make the narrative appear logical

Effect

➡️ “if they calculated it, it must be true.”

---

5️⃣ Creation of a conspiracy link (conspiracy linking)

Excerpt

“Magyar Péter and his allies are working together with Zelensky”

Technique

The communication connects a foreign leader with a domestic political opponent.

This is known as:

enemy alliance framing

Goal

• to link the opposition to foreign interests
• to place domestic politics into a geopolitical conflict frame

Effect

➡️ “they do not represent Hungarian interests.”

---

6️⃣ Mobilization through war fear (war fear mobilization)

Excerpt

“they would drag our country into the war”

Technique

The communication uses fear of war as a political mobilization tool.

Goal

to emotionally mobilize voters.

Effect

➡️ “if they come to power, there will be war.”

---

7️⃣ Simple electoral framing (binary political framing)

Excerpt

“Only Fidesz is the safe choice”

Technique

The political landscape is reduced to two actors.

Frame:

• Fidesz = security
• opponent = danger

Goal

to delegitimize alternatives.

Effect

➡️ “there is no other safe choice.”

---

Structure of the full narrative

The communication builds a complete propaganda chain:

1️⃣ secret document
2️⃣ insider whistleblower
3️⃣ austerity measures
4️⃣ mathematical “proof”
5️⃣ foreign conspiracy
6️⃣ war threat
7️⃣ savior political force

This is a classic political fear narrative.

---

Why does this work for many people?

Especially among older voters it can work because:

• the story is simple
• it uses strong emotional triggers
• it contains little verifiable data
• it creates a strong enemy image

This is a typical pattern of modern political propaganda.

What is it that Gergely Karácsony and Dávid Vitézy don’t know? For example, how to drive. That’s precisely why they don’t experience what Budapest’s motorists face every day: the countless potholes and the constant traffic jams.

⛽ However, there is also good news for those who travel by car: the government has introduced protected fuel prices. This was necessary because Zelensky and Péter Magyar allegedly coordinated actions to create an energy crisis in Hungary and thereby bring about a change of government.

But we will not allow this! We will not give in to blackmail and we will protect the energy security of Hungarian families. The Tisza party therefore stands on the side of the Ukrainians, while the national government stands on the side of Hungarians.

🟠 That is why Fidesz is the reliable choice!

---

What is something that Gergely Karácsony and Dávid Vitézy don’t know, but you do? There are many such things, but one thing is certain: neither of them knows how to drive. Because of this, they hardly encounter the problems that people in Budapest have to face while driving.

The pothole situation is still far from ideal, to put it mildly, and we shouldn’t even start talking about traffic. But at least there is one positive development for drivers, hauliers, and entrepreneurs in Budapest as well: the government has introduced protected fuel prices here too.

This was necessary because Zelensky and Péter Magyar worked together — Zelensky shut down the Druzhba oil pipeline — in order to trigger an energy crisis in Hungary, hoping that angry citizens would then drive out the national government. But that will not happen, because we did not start yesterday. We have strategic reserves, and the government has introduced protected prices, thereby protecting Hungarian families and Hungarian businesses.

So we continue to stand on the side of Hungarians, while Péter Magyar and his allies stand on the side of the Ukrainians.

1️⃣ Personal discrediting (character attack)

Excerpt

“What is it that Gergely Karácsony and Dávid Vitézy cannot do? For example, drive.”

Technique

Instead of criticizing the opponents’ professional performance or policies, the communication attacks their personal abilities.

➡️ “they cannot drive”

This is a mocking personal attack rather than a discussion of policy issues.

Goal

• to question the opponent’s competence
• to make them appear ridiculous

Effect

The reader may develop the impression:

➡️ “if they cannot even drive, they cannot run a city either.”

This is a metaphorical transition.

---

2️⃣ Activation of everyday frustrations (everyday grievance framing)

Excerpt

“countless potholes and constant traffic jams”

Technique

The communication builds on a problem that affects almost every driver.

➡️ potholes
➡️ traffic jams

These are very strong emotional triggers in urban transportation.

Goal

• to create immediate identification
• to channel everyday frustrations into politics

Effect

The reader may easily feel:

➡️ “yes, traffic really is bad.”

After that, the communication links this frustration to the political opponent.

---

3️⃣ Causal manipulation (false causal chain)

Excerpt

“the government introduced protected fuel prices”

then

“because Zelensky and Péter Magyar worked together”

Technique

The text constructs a cause-and-effect chain that is politically powerful but presented without evidence.

Chain:

1️⃣ Zelensky
2️⃣ Péter Magyar
3️⃣ energy crisis
4️⃣ government change

This is a narrative construction.

Goal

• to blame the opposition for economic problems
• to place domestic politics into a geopolitical conflict frame

Effect

The reader may feel:

➡️ “economic problems are caused by the opposition.”

---

4️⃣ Linking external and internal enemies (enemy linking)

Excerpt

“Zelensky and Péter Magyar worked together”

Technique

This is a common propaganda pattern:

➡️ foreign actor
➡️ domestic political opponent

The two become a single shared enemy.

Goal

• to reduce the legitimacy of the opposition
• to create the perception that they “serve foreign interests”

Effect

The reader may feel:

➡️ “the domestic opposition is cooperating with foreign powers.”

---

5️⃣ Crisis narrative construction (crisis framing)

Excerpt

“they want to cause an energy crisis”

Technique

The communication depicts a threatening crisis situation.

➡️ energy crisis
➡️ blackmail

Goal

• to generate fear
• to increase the demand for strong leadership

Effect

The reader may feel:

➡️ “the country is under threat.”

---

6️⃣ Protector-government narrative (protector framing)

Excerpt

“we will protect the energy security of Hungarian families”

Technique

The government is presented as a protective force.

Key words:

➡️ protect
➡️ strategic reserves
➡️ protected price

Goal

• to strengthen the image of stability
• to portray the government as a protective shield

Effect

The reader may feel:

➡️ “only the government can handle the crisis.”

---

7️⃣ Binary political worldview (us vs. them framing)

Excerpt

“we stand on the side of Hungarians, while Péter Magyar stands on the side of the Ukrainians”

Technique

The communication divides the world into two camps.

Us	Them
Hungarians	Ukrainians
national government	opposition
protection	betrayal

Goal

• to create a simple political decision framework

Effect

The reader’s decision frame becomes:

➡️ “either you are with us or against us.”

---

8️⃣ Campaign closing mobilization (political call to action)

Excerpt

“That is why Fidesz is the safe choice!”

Technique

The entire narrative culminates in a voting decision.

Structure

1️⃣ problem
2️⃣ enemy
3️⃣ danger
4️⃣ protection
5️⃣ voting

This is a classic campaign structure.

---

Summary

The text combines at least six propaganda techniques:

1️⃣ personal discrediting
2️⃣ activation of everyday frustrations
3️⃣ manipulated causal chain
4️⃣ linking external and internal enemies
5️⃣ crisis narrative
6️⃣ protector-government narrative
7️⃣ “us vs. them” political framing
8️⃣ electoral mobilization

This is a very typical modern campaign communication, built primarily on emotional reactions rather than factual debate.

TISZA is the party of school closures.

Péter Magyar and his allies are trying to keep things secret, but their leaked statements do not lie: they would dismantle the education system and close rural schools.

We, however, believe that where there is no school, there is no future.

The civic government made textbooks free for every student, and we now spend four times as much on free school meals as the previous left-wing government did.

We show our appreciation for teachers through continuous salary increases: next year the average teacher’s salary will exceed 1 million forints.

That is why Fidesz is the reliable choice.

Péter Magyar promised that in February they would present their education expert. Of course, that never happened. However, we do know what they think about education. For example, they said this:

“It is also true in healthcare and education that the same system that existed until now does not necessarily have to be maintained.”

In other words, they would dismantle everything that currently works well.

Then another clear statement followed:

“It should not be necessary to maintain a separate school in every small settlement or scattered rural community.”

Of course, they did not want this to become public, but in the end this also leaked.

So that means they would close rural schools, even though where there is no school, there is no future.

And when they are asked what else is coming, another sentence is heard:

“I’m not going to tell everything, because then we would lose.”

This is how the picture comes together: downsizing, closures, and elimination. That is TISZA.

By contrast, today in Hungary every child receives textbooks for free, we spend four times as much on free school meals as in 2010, and next year the average teacher’s salary will exceed 1 million forints.

1️⃣ Enemy labeling

Excerpt

“The TISZA is the party of school closures.”

Technique

The communication labels the opponent already in the first sentence with a negative political identity.

➡️ “the party of school closures”

This is a one-sentence identity label that equates the entire political actor with a single negative concept.

Goal

• rapid delegitimization of the opponent
• emotional activation around the topic of education

Effect

The reader may develop the impression:

➡️ “if they come to power, they will close the schools.”

---

2️⃣ Leak framing

Excerpt

“their leaked statements do not lie”

Technique

The communication suggests that secret information has come to light.

This is a common propaganda element:

➡️ “leaked”
➡️ “they are hiding things”

Goal

• increase the appearance of credibility
• portray the opponent as secretive

Effect

The reader may feel:

➡️ “they are trying to hide something.”

---

3️⃣ False dilemma

Excerpt

“where there is no school, there is no future”

Technique

The communication creates a binary choice:

➡️ school
➡️ no future

This is a highly emotional rhetorical formula that excludes other possibilities (for example school consolidation or regional systems).

Goal

• simplify the debate
• establish a moral framework

Effect

➡️ anyone who wants to rationalize the education system can be framed as being “against the future.”

---

4️⃣ Quote extraction

Excerpt

“it may not necessarily be right to maintain the same system”

Technique

The communication extracts a sentence from a policy context and assigns it a new meaning.

“reforming the system” is reframed as:

➡️ “dismantling the system.”

Goal

• frame reform as destruction
• portray the opponent as radical

Effect

The reader may feel:

➡️ “they would completely dismantle education.”

---

5️⃣ Rural fear appeal

Excerpt

“there should not have to be a separate school in every small settlement”

Technique

The communication interprets this statement as if it were a rural school-closure program.

This is a classic rural fear framing.

Goal

• mobilize rural voters
• connect central politics with local identity

Effect

➡️ “they are working against rural communities.”

---

6️⃣ Suggestive conspiracy framing

Excerpt

“I won’t say everything, because then we would lose”

Technique

A half sentence is presented as evidence of a secret plan.

This is suggestive rhetoric:

➡️ it does not prove
➡️ it implies

Goal

• create suspicion
• construct a narrative about hidden intentions

Effect

The reader may feel:

➡️ “they are hiding something.”

---

7️⃣ Positive self-credit framing

Excerpt

“free textbooks”
“four times more funding for school meals”
“average teacher salary reaching 1 million forints”

Technique

After presenting a negative image of the opponent, the communication lists positive achievements.

This follows the classic:

➡️ problem – enemy – solution narrative.

Goal

• present the government as competent
• create contrast with the opponent

Effect

The reader may conclude:

➡️ “they would destroy, we build.”

---

8️⃣ Summary stigmatization

Excerpt

“Dismantling, closures, abolition. That is Tisza.”

Technique

The message closes with three strong negative keywords.

This is a rhetorical tricolon (a three-part emphatic structure).

Goal

• fix a simple message in the audience’s mind
• create an easily repeatable campaign slogan

Effect

One simplified image remains in the reader’s mind:

➡️ “Tisza = closures.”

---

✅ Overall structure

The text follows a classic campaign propaganda pattern:

1️⃣ enemy construction
2️⃣ suggestion of a secret plan
3️⃣ fear about the future
4️⃣ selective quotation
5️⃣ positive self-promotion
6️⃣ simplified concluding message.

❗Will you also be there on March 15 at the largest Peace March?

Let’s send a message this Sunday, together with as many people as possible, that Hungary cannot be blackmailed and cannot be dragged into the war.

Volodymyr Zelensky and Péter Magyar are working together. They want to bring about a change of government so that the Ukraine-friendly Tisza government can come to power.

They have also joined forces in keeping the Druzhba oil pipeline closed, while energy prices have already increased due to the events in the Middle East.

The Tisza party is increasingly openly siding with Ukraine, while the national government is defending the interests of Hungarians with all its strength – this is also shown by the fact that we have introduced protected fuel prices.

🇭🇺 Let as many of us as possible stand up against blackmail and for peace! See you on Sunday at the Peace March.

Let us send a clear message this Sunday, with as many people as possible, that we will not give in to Ukrainian blackmail, and we will not give in to the pressure jointly applied against us by Péter Magyar and Zelensky. It is clear that they have joined forces to undermine the Hungarian government and achieve the goals of Ukraine together: EU accession, as well as weapons and money for the war in Ukraine.

We do not want this, because it is not in the interest of Hungarians.

It is also outrageous that Zelensky, in cooperation with Péter Magyar, is blocking the Druzhba oil pipeline. This is especially painful at a time when events such as the war in the Middle East are already causing an energy crisis around the world and driving up energy prices.

We will continue to protect the Hungarian people, because we stand on the side of Hungarians, while the Tisza Party stands on the side of Ukraine.

See you on Sunday, and let us stand together for Hungarian interests, for peace, and against blackmail.

1️⃣ Enemy Coalition Framing

Excerpt

“Zelensky and Péter Magyar are working together.”

Technique

The text connects a foreign actor with a domestic political opponent:

➡️ foreign leader – Zelensky
➡️ domestic political opponent – Péter Magyar / Tisza

This creates the image of a shared enemy bloc.

Goal

• to link the opposition to foreign interests
• to place domestic political conflict into a geopolitical context

Effect

The reader may feel that:

➡️ the domestic opposition is cooperating with foreign powers
➡️ the country is under both external and internal attack

---

2️⃣ Patriotic Mobilization

Excerpt

“Let us stand up in large numbers for Hungarian interests and for peace.”

Technique

The political position is presented as a national duty.

Goal

• to create strong emotional identification
• to frame political support as a patriotic act

Effect

For the reader, participation appears:

➡️ not as a political choice, but
➡️ as a national stand

---

3️⃣ Threat Narrative

Excerpt

“Hungary is being blackmailed.”
“They want to drag us into the war.”

Technique

The communication portrays a situation of external danger.

Goal

• to create a sense of fear
• to present political support as a defensive reaction

Effect

The reader may feel that:

➡️ the country is in danger
➡️ action is necessary

---

4️⃣ “Us vs. Them” Framing (Binary Polarization)

Excerpt

“We stand on the side of the Hungarian people, while Tisza stands on the side of the Ukrainians.”

Technique

The political space is divided into two camps.

Us

• Hungarian government
• Hungarian interests

Them

• Tisza
• Ukrainian interests

Goal

• to transform a political choice into a moral decision

Effect

The reader may feel that:

➡️ one side is patriotic
➡️ the other side represents foreign interests

---

5️⃣ Causal Simplification

Excerpt

“Zelensky is shutting down the Druzhba oil pipeline.”

Technique

A complex energy and geopolitical issue is presented as the decision of a single actor.

Goal

• to simplify the narrative
• to assign responsibility to a specific person

Effect

For the reader:

➡️ the energy crisis becomes a person-centered problem

---

6️⃣ Protector Framing

Excerpt

“We introduced protected fuel prices.”

Technique

The government appears in the role of a protector.

Goal

• to frame government actions positively
• to strengthen political legitimacy

Effect

The reader may feel that:

➡️ the government protects the population from external threats

---

✅ Summary

The text combines several classic campaign communication techniques:

• enemy coalition framing
• external threat narrative
• patriotic mobilization
• “us vs. them” polarization
• simplified cause-and-effect storytelling
• the government framed as a protector

Together, these elements create a strong emotionally mobilizing political narrative

Neither Zelensky, nor Péter Magyar, nor Brussels can blackmail Hungarians! We have introduced protected fuel prices for Hungarians, for farmers, and for Hungarian businesses!

Both the war involving Iran and Zelensky’s oil blockade threaten a severe energy crisis, which is why the national government has reduced the fuel tax and introduced protected prices at petrol stations.

Meanwhile, Péter Magyar continues his shameless political theatre. Everyone knows exactly whose interests the leader of the left truly represents, as he and his representatives in Brussels have repeatedly voted in favor of financial support for Ukraine and the ban on cheap Russian energy.

The national government continues to stand by Hungarian families, farmers and businesses, and we will not give in to blackmail. That is why Viktor Orbán and Fidesz remain the safe choice.

What is the situation, Szandra, is there any fuel available?
Yes, there is, and fortunately we are now going to refuel, and luckily we can do it at the protected price.

The government had to act quickly, because Péter Magyar, working together with the Ukrainians and Zelensky, is trying to bring down the Hungarian government. To achieve this, they wanted to trigger an energy price explosion. But we have taken action: we introduced the protected price, and we also have strategic reserves. So the deception that Péter Magyar has been performing recently — especially while remaining silent for weeks about the shutdown of the Druzhba pipeline — is nothing more than a smokescreen.

We will continue to stand on the side of Hungarian families, Hungarian farmers and Hungarian businesses, and we will protect them.

On German highways gasoline already costs 1000 forints per liter. Now everyone can see: when we say that without cheap Russian oil gasoline would cost 1000 forints, we are telling the truth. When Péter Magyar, “Captain Shell,” talks about how they will “find a way to break away,” and when a Tisza party MEP recently voted in Brussels for the rapid ban of Russian energy, they are working toward 1000-forint gasoline.

Would you be happy to pay 1000 forints for a liter of gasoline and three times as much for utilities as you do now? If not, then Fidesz is the safe choice for you as well. 😉🧡💪🏻

1️⃣ Multi-layer enemy construction

Excerpt

“Neither Zelenskyy, nor Péter Magyar, nor Brussels can blackmail the Hungarians.”

Technique

Three different actors are merged into a single enemy bloc:

• foreign leader → Zelenskyy
• domestic political opponent → Péter Magyar
• international institution → Brussels

Thus, the communication creates a coalition of external and internal enemies.

Goal

• link the opposition to foreign interests
• place domestic political debate into a geopolitical conflict frame
• reinforce the narrative of “national government vs external forces”

Effect

The reader may feel that:

➡️ Hungary is under attack from several directions
➡️ the domestic opposition is cooperating with these actors

---

2️⃣ Patriotic framing

Excerpt

“the national government stands by Hungarian families, farmers and businesses”

Technique

The political conflict is framed as national interest vs hostile forces.

The communication repeatedly emphasizes:

• Hungarian families
• Hungarian farmers
• Hungarian businesses

Goal

• trigger emotional identification
• present the government as the defender of national interests

Effect

The reader may feel that:

➡️ supporting the government means supporting the nation

---

3️⃣ Intent attribution without evidence

Excerpt

“Péter Magyar, working together with the Ukrainians, wanted to trigger an energy price explosion.”

Technique

The communication assigns malicious intent to political opponents without presenting a clear mechanism or evidence.

Goal

• demonize the political opponent
• create a moral conflict

Effect

The reader may feel that:

➡️ the opponent is not simply a political rival
➡️ but someone deliberately harming the country

---

4️⃣ Fear appeal using economic consequences

Excerpt

“Fuel will cost 1000 forints per liter.”

Technique

A dramatic future scenario is presented:

• 1000 HUF fuel price
• triple utility costs

This is a classic economic fear narrative.

Goal

• create uncertainty and fear
• dramatize the stakes of the election

Effect

The reader may feel that:

➡️ if another political force comes to power, a severe economic crisis will follow

---

5️⃣ Hero framing

Excerpt

“the government stepped in and introduced a protected fuel price”

Technique

The government is presented as a crisis-managing hero.

Narrative structure:

1. threat (energy crisis)
2. enemy (opposition + foreign actors)
3. savior (government)

Goal

• emphasize the competence of the government
• strengthen political legitimacy

---

6️⃣ False causality

Excerpt

“Péter Magyar and Zelenskyy are working toward 1000-forint fuel prices.”

Technique

A complex global phenomenon (energy prices) is reduced to a simple political cause.

In reality, energy prices depend on many factors:

• global oil prices
• refinery capacity
• taxes
• geopolitics
• exchange rates

Goal

• simplify complex economic processes
• assign a clear scapegoat

---

7️⃣ “Us vs them” political polarization

Excerpt

“We will protect Hungarians… therefore Fidesz is the safe choice.”

Technique

The political landscape is divided into two camps.

Us

• the government
• Hungarian families

Them

• the opposition
• Brussels
• Ukraine

Goal

• identity-based political mobilization
• simplify the voter’s decision

---

Summary

The text follows a classic campaign communication narrative.

Narrative structure

1. External and internal enemies appear
2. Economic threat (energy prices) is introduced
3. The government acts as the defender
4. The election is framed as stability vs crisis

Main propaganda techniques

• enemy construction
• patriotic framing
• fear appeal
• intent attribution
• false causality
• hero narrative

According to the former Ukrainian foreign minister, people in Ukraine are already “praying” for Péter Magyar to come to power.
This is not surprising. The leader of the left himself has said that a “cornerstone” of their program is Ukraine’s accession to the European Union.

As long as the national government is in power, we will not yield to Ukrainian demands or to the demands of the left. That is why Fidesz is the safe choice.

The former Ukrainian foreign minister says that in Ukraine they are praying for Viktor Orbán to fall from power and for a pro-Ukrainian government to take over instead, one that would be led by Péter Magyar. Your answers to the questions will form the cornerstone of the Tisza government’s program. Do you support Ukraine becoming a member of the European Union?

Let’s look at the result.
58.18% voted yes in the VOS.

1️⃣ Linking an External Enemy with a Domestic Opponent (enemy linking)

Excerpt

“People in Ukraine are already praying that Péter Magyar comes to power.”
“a pro-Ukrainian government would seize power”

Technique

The communication links a foreign actor (Ukraine) with a domestic political opponent (Péter Magyar / Tisza Party).

This creates a combined enemy image:

➡️ foreign geopolitical actor
➡️ domestic political opponent

Goal

• to suggest that the opponent serves foreign interests
• to reduce the political legitimacy of the opponent

Effect

The reader may develop the feeling that:

➡️ “if they are elected, foreign interests will take power”.

---

2️⃣ Patriotic Framing

Excerpt

“As long as the national government is in power, we will not obey Ukrainian commands.”

Technique

The political conflict is framed as an issue of national sovereignty.

The communication divides the political space into two sides:

us

• national government
• Hungarian interests

them

• Ukrainian interests
• left-wing demands

Goal

• to strengthen the image of the government as a defender of the nation
• to trigger emotional identification

Effect

The reader may feel that:

➡️ “the government is protecting Hungarian interests”.

---

3️⃣ Appeal to Authority

Excerpt

“According to the former Ukrainian foreign minister…”

Technique

The communication refers to the statement of a foreign political figure to support its claim.

This is a classic rhetorical device:

➡️ appeal to authority

Goal

• to make the claim appear more credible
• to provide external validation for the narrative

Effect

The reader may feel that:

➡️ “if a former minister says it, it must be true”.

---

4️⃣ Reducing a Political Program to a Single Issue (issue reduction)

Excerpt

“The cornerstone of their program is Ukraine’s EU accession.”

Technique

A complex political program is reduced to one single element.

Thus the opponent’s political agenda becomes defined by a single issue:

➡️ Ukraine’s EU membership

Goal

• to simplify the political debate
• to direct voters’ attention toward an emotionally charged issue

Effect

The reader may feel that:

➡️ “the opposition’s main goal is supporting Ukraine”.

---

5️⃣ Using Voting Results as Legitimacy (majority framing)

Excerpt

“58.18% voted yes”

Technique

The communication uses a percentage result as a source of legitimacy.

This rhetorical approach suggests that:

➡️ the majority thinks this way

Goal

• to present the political position as the will of the majority

Effect

The reader may develop the feeling that:

➡️ “most people support this”.

---

6️⃣ Simplified Electoral Dichotomy (binary choice framing)

Excerpt

“That is why Fidesz is the safe choice.”

Technique

The communication reduces the political space to two options:

Option 1

• national government
• Hungarian interests

Option 2

• pro-Ukrainian government

Goal

to dramatically simplify the voters’ decision.

Effect

The reader may feel that:

➡️ “there are only two possible choices”.

---

✅ Summary

The text uses a classic campaign rhetoric structure:

1. construction of an external threat
2. linking the domestic opponent to that threat
3. a national defensive narrative
4. majority-based legitimacy
5. a simplified electoral dilemma

This combination aims at emotional and identity-based political mobilization.