Tomorrow, Barkóczi Balázs — Brussels’ number one North Pest candidate — will receive a gift from me. I’ve prepared a military combat helmet for him! Let it remind him that his bosses in Brussels want to drag Europe — including Hungary — into war.

It begins. Tomorrow morning, nomination signature sheets can be collected here. I hope the other candidates will come in person, because I’ve prepared gifts for the Brussels candidates. Both the DK and the Tisza candidate will receive one of these military helmets from me. Let it remind them that their bosses want to take Europe — and Hungary with it — into war, that they want to send Hungarian young people to Ukraine in military uniforms, and that they want to send our money to Ukraine.

We, however, will not allow this — which is why Fidesz is the safe choice. The campaign starts tomorrow.

1️⃣ Symbolic Fear Activation – “military helmet”

📌 Technique: visual war trigger
👉 The helmet is not an argument, but an emotional symbol.
👉 It evokes a military image rather than a policy debate.

🎯 Goal:
To frame the campaign as a security issue.

💥 Effect:
Voters stop weighing programs → and instead feel the need to “defend.”

👉 Key question:
Is there an actual decision on the agenda about sending Hungarian soldiers to Ukraine?
Or is this a dramatized projection of a possible future?

---

2️⃣ External Control Narrative – “Brussels bosses”

📌 Technique: sovereignty framing + agent narrative
👉 The domestic political opponent is portrayed not as independent, but as directed by “bosses.”

🎯 Goal:
To turn the election into a struggle for national independence.

💥 Effect:
The debate shifts from policy to loyalty.

👉 But let’s think:
Is there evidence of a concrete instruction coming from “Brussels”?
Or is this a political metaphor?

---

3️⃣ Youth Existential Fear – “sending Hungarian young people to Ukraine”

📌 Technique: fear appeal + family-protection reflex
👉 The strongest emotional trigger: the safety of children.

🎯 Goal:
To push decision-making to an instinctive level.

💥 Effect:
The rational question (“what is the official position?”) fades into the background.

👉 The core question here:
Is there an official EU or Hungarian decision about mandatory military involvement?
Or is this a hypothetical future scenario?

---

4️⃣ Financial Fear – “they want to send our money”

📌 Technique: economic loss framing
👉 A complex EU funding system is simplified into:
“If they win → they take your money.”

🎯 Goal:
To link the war narrative to living costs and financial security.

💥 Effect:
The election becomes a personal wallet issue.

---

5️⃣ Binary Closure – “Fidesz is the safe choice”

📌 Technique: false dilemma
👉 Either Fidesz → peace
👉 Or the opposition → war

🎯 Goal:
To eliminate middle-ground alternatives.

💥 Effect:
The political space is reduced to two emotional options.

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🧩 What Might Be Worth Reflecting On — Even for a Fidesz Voter

• Is the war helmet reacting to a concrete decision, or to a projected future?
• Does an official document exist about sending Hungarian soldiers to Ukraine?
• Is the opponent’s position directly quoted — or assumed?
• Why does the campaign begin with a military symbol instead of an economic or policy program?

These are not hostile questions.
They are verifiable questions.

---

🎯 Summary

This message follows a classic war-security campaign formula:

• visual trigger (helmet)
• external enemy (Brussels)
• existential fear (youth)
• financial threat
• binary choice

The strongest propaganda works when we stop asking:
“Is it true?”
and simply start feeling:
“We should be afraid.”

Critical thinking begins when fear is replaced by concrete questions.

The red mailbox has opened again! Together, we’re setting North Pest in motion!

If it’s Friday, it’s time to open the red mailbox. We’re starting at Mézeskalács Square, because there’s still a red mailbox here, and I already took a quick peek from above — it doesn’t look like there are any major surprises. For now, it seems to be papers.

We’d like benches.
“Dear Német Balázs, there is no park in this part of Pest, so it would be good to create a leisure park on the site of the former Russian hospital.”

Here’s something new — an Orwell quote, I’ll read that too. Someone wrapped their letter: “Go Fidesz.” There’s a longer piece of writing here as well, definitely worth reading.

“Dear candidate, please turn the page because there is a longer message.”

Well, that’s a surprise.

“I would like to request the immediate fencing of the playground on Kolozsvár Street, on the side near the nursery and school. Trams, cars, etc. etc.”

So, we are full of meaningful proposals and ideas. Those who spread hatred get tired.

I’ll summarize everything, tomorrow we’ll be collecting signatures — nomination signatures — and once I officially become the pro-peace candidate here in North Pest, I’ll come back with a detailed list of what we will accomplish here in North Pest over the next four years.

1️⃣ “The red mailbox has opened again!” – Building a personal ritual

📌 Technique: campaign ritual + repetition
👉 The “red mailbox” is a recurring element.
👉 It creates a recognizable, repeatable format.

🎯 Goal:
– Establish predictable presence
– Create the illusion of direct connection

💥 Effect:
The voter feels: “You can really send a message here.”
They are not hearing a policy program — they are experiencing participation.

---

2️⃣ “I already peeked inside” – Playing the everyday person

📌 Technique: informal tone + casual language
👉 Not official, not protocol-driven.
👉 Deliberately “relatable.”

🎯 Goal:
– Reduce social distance
– Politician = neighbor narrative

💥 Effect:
The audience does not see a leader — but “a guy from the neighborhood.”

---

3️⃣ Listing concrete issues – Focusing on local problems

Benches. Playground fence. Park.
Not geopolitics — but the street.

📌 Technique: micro-level framing
👉 Small, tangible issues.
👉 Topics anyone can relate to.

🎯 Goal:
– Build credibility
– “I want to work, not argue.”

💥 Effect:
The campaign appears practical and solution-oriented.

---

4️⃣ “Hate-mongers will get tired” – Subtle introduction of an enemy image

📌 Technique: implicit moral contrast
👉 Refers to “hate-mongers” without naming them.
👉 Own side = constructive proposals.

🎯 Goal:
– Claim moral high ground
– Reinforce the base

💥 Effect:
The debate shifts from policy to morality.

---

5️⃣ “Pro-peace candidate” – Overlaying a grand narrative onto local issues

📌 Technique: projecting national framing onto local campaigning
👉 Playground + pro-peace candidate in the same sentence.
👉 “Peace” functions as an emotional keyword.

🎯 Goal:
– Tie local votes to national identity
– Create a simple decision logic: peace vs. not peace

💥 Effect:
Behind benches and parks, a geopolitical choice begins to emerge.

---

🧠 Cognitive Mechanism at Work

The video is not primarily about what he will concretely do.

It is about signaling that he:

• is present
• is attentive
• engages with people
• stands on the side of “peace”

This creates emotional security.

---

❗ Thought-provoking questions (even for Fidesz voters)

What does “pro-peace candidate” actually mean at the level of local government?

Does he have formal authority over these specific issues?

Is there a budget plan behind the mailbox promises?

What can realistically be implemented within four years?

Because the format is strong.
The real question is: how concrete is the content?

Péter Magyar! A great favorite of Ukrainian politicians and the pro-war agitators in Brussels. Everyone in Europe knows: if Péter Magyar forms a government, he will enter the war, hand over Hungarians’ money to Ukraine, and cut off Russian energy!

Petro Magyar, Petro Magyar, Petro Magyar, Petro Magyar. They almost speak of Péter Magyar as a wonderful Ukrainian hope on Ukrainian television. It is completely clear to them that if he were the Hungarian Prime Minister, he would support Ukraine’s accession to the EU, and would even join the war with troops. And I believe that is indeed the case. Petro Magyar, who is supposedly European, who is supposedly Ukrainian… This is a 180-degree turn, which is why I think we should also consider some kind of defensive assistance.

1️⃣ Külföldi érdekek embere – „ukrán politikusok és brüsszeli háborús uszítók kedvence”

📌 Technika: external control framing + bűntársítás
👉 A politikai ellenfelet külső erők támogatottjaként mutatja be.
👉 A „háborús uszítók” kifejezés morális minősítés, nem leírás.

🎯 Cél:

• A belpolitikai vitát szuverenitási kérdéssé alakítani
• Az ellenfelet „nemzetidegenként” pozicionálni

💥 Hatás:
A befogadó nem azt kérdezi: „Mit mond Magyar Péter?”
Hanem azt: „Kinek az embere?”

---

2️⃣ Repetitív névhasználat – „Petro Magyar, Petro Magyar…”

📌 Technika: identitás-átkeretezés + idegenítés
👉 A név „Petro”-ra torzítása ukrán asszociációt kelt.
👉 A sokszori ismétlés mantra-szerű rögzítést hoz létre.

🎯 Cél:

• Az ellenfél „nem teljesen magyar” érzetének kialakítása
• Tudattalan idegenítés

💥 Hatás:
Az identitás érzelmi szinten kérdőjeleződik meg, bizonyíték nélkül.

---

3️⃣ Biztos jövőként beállított feltételezés – „ha ő alakít kormányt, belép a háborúba”

📌 Technika: future threat projection + certainty framing
👉 Feltételezéseket tényként közöl.
👉 Nem „lehet”, hanem „belép”.

🎯 Cél:

• Félelem aktiválása
• Biztonsági ösztön mozgósítása

💥 Hatás:
A választás túlélési kérdéssé válik, nem programvitává.

---

4️⃣ Pénzügyi félelem – „odaadja a magyarok pénzét Ukrajnának”

📌 Technika: zero-sum framing + gazdasági riogatás
👉 Úgy állítja be, mintha a támogatás automatikusan a magyaroktól venne el.

🎯 Cél:

• Anyagi bizonytalanság érzésének kiváltása
• „A család pénzét védjük” reflex aktiválása

💥 Hatás:
A geopolitikai kérdés háztartási túlélési kérdéssé szűkül.

---

5️⃣ Katonák küldése – „katonákkal is beszállna”

📌 Technika: egzisztenciális fenyegetés narratíva
👉 A legmagasabb érzelmi trigger: háború + saját fiatalok veszélyeztetése.

🎯 Cél:

• Pánik- és védelmi reflex
• „Meg kell akadályoznunk” mobilizáció

💥 Hatás:
A racionális mérlegelés háttérbe szorul.

---

🔎 Összegző keret

A szöveg három fő érzelmi tengelyen működik:

1. Szuverenitásvesztés (Brüsszel + Ukrajna irányít)
2. Háborús fenyegetés (belépünk, katonák mennek)
3. Anyagi veszteség (elveszik a pénz)

Ez a kombináció a legerősebb politikai mobilizáló csomag:
👉 identitás + biztonság + megélhetés.

I do not distance myself from the video showing the horrors of war! On the contrary! We need even more actions like this to stop the pro-war European politicians!

Just listen! And I call on my Fidesz opponent, Németh Balázs, to firmly distance himself from the Fidesz campaign video in Budapest. So, the DK politician Balás Barkoci says that I should distance myself from the Fidesz video depicting the horrors of war. Well, no. We need many more similar actions here at home and, in my opinion, across Europe, so that people finally rise up against the pro-war EU leaders who have decided to take Europe to war by 2030 at the latest and send European — including Hungarian — young people to fight in Ukraine.

Here at home, the April election will be an excellent opportunity for Hungarians to rise up against the Brussels-backed puppets of the pro-war camp in Hungary — against the DK and the Tisza Party. That is what is at stake in April.

1️⃣ Reversal of Moral Rejection – “I will not distance myself!”

📌 Technique: defiance framing + moral defiance
👉 He does not defend himself; instead, he proudly embraces confrontation.
👉 Refusing to “distance himself” becomes an identity signal.

🎯 Goal:

• Strengthen his own camp
• Adopt a combative posture

💥 Effect:
The debate shifts away from whether the video is appropriate and becomes about “who dares to stand up.”

---

2️⃣ “We need more actions like this!” – Radicalizing Escalation

📌 Technique: escalation rhetoric
👉 He frames it not as a one-off event, but as a campaign method.

🎯 Goal:

• Normalize shocking content
• Activate emotional response

💥 Effect:
The audience prepares for action rather than calm evaluation.

---

3️⃣ “Pro-war European politicians” – Labeling + Collective Enemy Construction

📌 Technique: labeling + enemy bloc construction
👉 He constructs a homogeneous “pro-war” bloc.

🎯 Goal:

• Moral polarization
• “We are pro-peace vs. they are pro-war”

💥 Effect:
Creates a simplified moral map with little room for nuance.

---

4️⃣ 2030 War Narrative – Projected Existential Threat

📌 Technique: fear appeal + threat amplification
👉 A concrete date (2030) increases the sense of realism.

🎯 Goal:

• Create urgency
• Activate security instincts

💥 Effect:
The election becomes framed as a “survival decision.”

---

5️⃣ “They will send Hungarian youth to fight” – Personalized Threat

📌 Technique: personalization of threat
👉 Abstract geopolitics is transformed into family drama.

🎯 Goal:

• Trigger parental fear
• Strengthen emotional identification

💥 Effect:
Rational debate is pushed into the background.

---

6️⃣ “Brussels’ puppets” – External Control Narrative

📌 Technique: sovereignty framing + puppet metaphor
👉 Domestic opponents are portrayed as agents of foreign powers.

🎯 Goal:

• Construct a sense of betrayal
• Mobilize national emotions

💥 Effect:
Political competition is reframed as a sovereignty struggle.

---

🔎 Overall Picture

This is not a policy debate.
It is a mobilizing war frame.

Core elements:

• Enemy construction (“pro-war EU”)
• Timed threat (2030)
• Family involvement (Hungarian youth)
• Internal betrayal narrative (“puppets”)
• Election = rebellion

🎯 Strategic objective:
To elevate the April election into an existential decision.

The Tisza Party is colluding with the Ukrainians! They shut off the Druzhba pipeline to create chaos in Hungary. We will not allow it!!

444, the Tisza propaganda outlet, claims that oil is not flowing through the Druzhba pipeline because of a Russian attack. Just like the Nord Stream gas pipeline was supposedly blown up by the Russians too, right? So even the Tisza sect doesn’t swallow every bit of nonsense — especially not those who will decide based on common sense on April 12.

🟠 Rhetorical–Propaganda Analysis – Balázska’s Current Message

The quoted text operates with classic campaign logic: war + energy + betrayal + election.
I will break it down using the usual structure: Technique – Goal – Effect.

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1️⃣ “The Tisza Party is colluding with the Ukrainians!” – Betrayal framing

📌 Technique: conspiracy framing + foreign influence narrative
👉 Without evidence, it links a domestic political actor to a foreign actor.
👉 The word “colluding” implies secret, intentional harm.

🎯 Goal:

• Portray the political opponent as an agent of foreign interests
• Elevate the election into a sovereignty issue

💥 Effect:
The audience no longer asks: “What happened to the oil pipeline?”
But instead: “Who betrayed the country?”

This reframes the debate from policy to loyalty.

---

2️⃣ “They shut it down… to create chaos” – Intent attribution

📌 Technique: intent attribution + fear appeal
👉 It does not explain an event but assigns malicious intent.
👉 “Chaos” signals existential instability.

🎯 Goal:

• Generate a sense of insecurity
• Turn the election into an order–vs–chaos dilemma

💥 Effect:
A technical energy-supply issue → becomes a political destabilization narrative.

---

3️⃣ Mentioning 444 – Media warfare framing

📌 Technique: media delegitimization + in-group reinforcement
👉 Labeling it as “Tisza’s propaganda outlet” preemptively discredits the source.
👉 The content no longer matters because the source is framed as hostile.

🎯 Goal:

• Stabilize the information bubble
• Immunize the base against competing narratives

💥 Effect:
The debate shifts from facts to “which side’s media” people trust.

---

4️⃣ Nord Stream comparison – Whataboutism + ironic relativization

📌 Technique: whataboutism + rhetorical question
👉 Bringing up the Nord Stream case is not evidence but an emotional association.
👉 The “right?” at the end creates ironic closure, as if the answer is obvious.

🎯 Goal:

• Reinforce distrust toward official narratives
• Spread doubt without presenting concrete proof

💥 Effect:
The audience receives insinuation, not alternative evidence.

---

5️⃣ “Tisza sect” – Dehumanization

📌 Technique: labeling + group caricature
👉 The word “sect” suggests irrationality and fanaticism.
👉 Opponents are framed not as voters, but as blind believers.

🎯 Goal:

• Discredit the opponent’s supporters
• Strengthen in-group superiority

💥 Effect:
Polarization deepens → the space for rational debate narrows.

---

6️⃣ “Those who decide based on common sense on April 12” – Moral high ground

📌 Technique: moral high-ground framing
👉 Anyone who decides differently is implicitly not guided by “common sense.”

🎯 Goal:

• Elevate the election to an intellectual–moral level
• Reinforce identity among supporters

💥 Effect:
Political choice becomes a measure of rationality → implying subtle contempt toward the opposing side.

---

🔎 Campaign or not a campaign?

Structurally, this is full campaign rhetoric, because:

• There is a foreign enemy (Ukrainians)
• There is an internal traitor (Tisza)
• There is a media enemy (444)
• There is a threat narrative (chaos, energy insecurity)
• There is a reference to the election date

This is not a policy debate about energy supply.
It is identity and loyalty mobilization.

Brussels has done it again!! Ukraine matters to them, Hungarians do not! Outrageous!

Where do these sneaky people get off? Brussels has called an emergency meeting because Slovakia and Hungary halted diesel exports to Ukraine — oh no, what will happen to the poor Ukrainians? Yet they haven’t lifted a finger since January 27, when Ukraine stopped sending crude oil to Hungary and Slovakia through the Druzhba pipeline for political reasons.

And I’ll even share the link to what 444 — that Tisza-aligned propaganda outlet — is writing. I could almost applaud them. That is, applaud the Brussels move.

The Tisza Party and all the liberal propagandists at home are pro-Ukraine, pro-Brussels, and enemies of the Hungarian people and Hungarian families. Hungarians can only count on Fidesz.

1️⃣ “Brussels strikes again!!” – Emotional ignition

📌 Technique: exclamation + emotional trigger + ironic mockery
👉 The very first sentence frames the situation: Brussels is not a partner, but a “hostile actor.”
👉 The exclamation marks raise the emotional temperature.

🎯 Goal:

• To provoke an immediate emotional reaction
• To prevent rational deliberation

💥 Effect:
The audience does not ask: What exactly happened?
Instead they ask: What did they do again this time?

---

2️⃣ “Ukraine matters to them, Hungarians don’t!” – Zero-sum framing

📌 Technique: false dilemma + emotional polarization
👉 It presents the situation as if there were only two options:
either Ukraine, or Hungarian people.

🎯 Goal:

• To create a moral confrontation
• To position the opponent as “anti-national”

💥 Effect:
Criticism of the EU becomes not a policy debate, but an identity issue.

---

3️⃣ “Where are these sneaky people going?” – Dehumanization

📌 Technique: derogatory language + emotional escalation
👉 The term “these people” creates a collective, faceless enemy.
👉 The vulgar undertone morally degrades the target.

🎯 Goal:

• To generate anger
• To build shared resentment

💥 Effect:
The tone of the debate deteriorates — argument is replaced by emotion.

---

4️⃣ Energy policy narrative – “Since January 27…”

📌 Technique: selective timing + context omission
👉 Mentioning a specific date creates an impression of credibility.
👉 The full legal and energy-policy context is not presented.

🎯 Goal:

• To construct a sense of double standards
• To reinforce the frame: “Brussels is always against us”

💥 Effect:
The audience feels injustice, even without knowing the complete picture.

---

5️⃣ “444, the Tisza propaganda outlet” – Media delegitimization

📌 Technique: delegitimization + labeling
👉 It does not respond to the claims, but discredits the source.
👉 “Propaganda outlet” = no need for substantive engagement.

🎯 Goal:

• To undermine alternative information sources
• To seal off the in-group’s information environment

💥 Effect:
Followers will not read the article critically — they already “know” it’s a lie.

---

6️⃣ “Pro-Ukraine, pro-Brussels = enemies of Hungarian families” – Moral exclusion

📌 Technique: collective betrayal narrative + identity fusion
👉 The political opponent is not simply wrong —
they are “enemies of Hungarian families.”

🎯 Goal:

• To morally exclude the opposition
• To consolidate the political camp

💥 Effect:
Political competition turns into a moral war.

---

7️⃣ “Hungarians can only rely on Fidesz.” – Savior narrative

📌 Technique: hero framing + exclusivity
👉 The election is framed not as a choice between programs,
but as “protection or danger.”

🎯 Goal:

• To create a sense of dependency
• To eliminate the perception of viable alternatives

💥 Effect:
Political pluralism narrows to a single “safe” option.

---

🧠 Overall Picture

This text follows a classic pattern:

• construction of an external enemy
• energy-sovereignty framing
• media delegitimization
• moral exclusion
• savior-leader narrative

It does not aim to inform —
it aims to create an emotional state:

👉 outrage
👉 a sense of threat
👉 loyalty

They’ve been exposed again! The Tisza Party could have known everything about the shutdown of the Druzhba oil pipeline! In Munich, they allegedly promised that if a Tisza government comes to power, Hungary would break away from cheap Russian energy.

If you’re a traitor, I get messages like this every day from enthusiastic Tisza supporters, mostly on Messenger. But isn’t the real traitor the one who travels to Munich and shakes hands with the Germans and the Ukrainians, agreeing that they can go ahead and shut down the Druzhba oil pipeline? It doesn’t matter if this causes chaos in Hungary — it might even help them in the election. And if they come to power, they would break away from Russian energy sources anyway.

Here it is — you should read what Index writes. It’s worth opening; I’ll put the link in the comments below. If the article feels too long, just scroll to the bottom — that’s where the key point is. The Tisza Party could have known everything about the shutdown of the Druzhba oil pipeline. And they were fine with it.

1️⃣ “They’ve been exposed!” – Scandal Framing

📌 Technique: scandal framing + presumption of guilt
👉 “They’ve been exposed again” starts as if the proof has already been established.
👉 It’s not a question — it’s a ready-made verdict.

🎯 Goal:

• Trigger an immediate emotional reaction
• Eliminate doubt in the audience’s mind

💥 Effect:
The audience no longer asks, “Is it true?” but rather, “How serious is it?”

---

2️⃣ Conspiracy Frame – “They Must Have Known Everything”

📌 Technique: insinuation + collective complicity
👉 “Tisza must have known everything” — without concrete evidence.
👉 The assumption is presented as fact.

🎯 Goal:

• Build a betrayal narrative
• Undermine the trust foundation of the political opponent

💥 Effect:
The burden of proof subtly shifts: the claim does not need to be proven — the opponent must disprove it.

---

3️⃣ External Interference – “They Promised It in Munich”

📌 Technique: external control framing + sovereignty threat
👉 A domestic political debate is reframed as a foreign deal.
👉 “They shook hands with the Germans and the Ukrainians.”

🎯 Goal:

• Activate national reflexes
• Create the feeling: “We won’t let outsiders decide for us.”

💥 Effect:
The election ceases to be about policy and becomes a test of loyalty.

---

4️⃣ Betrayal Labeling – “Traitor”

📌 Technique: moral delegitimization + identity attack
👉 Not a political mistake, but a moral crime.
👉 The word “traitor” finalizes the judgment.

🎯 Goal:

• Shut down debate
• Morally exclude the other side

💥 Effect:
If you’re not with us, you’re against the nation.

---

5️⃣ Fear Construction – Energy Chaos

📌 Technique: threat amplification
👉 “There will be chaos in Hungary.”
👉 Breaking away from Russian energy = collapse.

🎯 Goal:

• Activate existential anxiety
• Mobilize fears about utility bills and fuel prices

💥 Effect:
A rational energy policy debate turns into a survival issue.

---

6️⃣ Suggesting Electoral Manipulation

📌 Technique: motive attribution + cynicism narrative
👉 “It benefits them in the election.”
👉 The other side is portrayed as interested in chaos.

🎯 Goal:

• Demonize the opponent’s intentions
• Morally delegitimize political competition

💥 Effect:
The political alternative is framed not as incompetent, but as deliberately destructive.

---

7️⃣ Pseudo-Source Legitimization – “Index wrote it”

📌 Technique: authority borrowing
👉 Referring to an external media outlet to create legitimacy.
👉 The complexity of the article → “scroll down to the bottom, that’s the point.”

🎯 Goal:

• Create the appearance of credibility
• Direct selective reading

💥 Effect:
The audience does not analyze the full context — only the highlighted narrative.

---

🔎 Overall Picture

This communication simultaneously uses:

🟥 A betrayal frame
🟥 An external enemy narrative
🟥 Energy-based fear amplification
🟥 Moral exclusion
🟥 Conspiracy insinuation

Final outcome:
The election is no longer about policy programs — it becomes about loyalty, betrayal, and survival.

Hatred is what the supporters of the Tisza Party are good at — nothing else! But messages can still arrive in the red mailbox this week!

Red Mailbox campaign, Rákospalota, Mézeskalács Square. The first messages have arrived from “the country of love.” “Traitor of the homeland, shame on you, rat.” I’ll just note for the Tisza supporters that “shame on you” is spelled with two Ls. So spelling is still a bit of a problem, though incitement to hatred is already operating at a high level.

The point is that in recent weeks it has become clear that we always receive far more sensible, useful development ideas than hateful messages from Tisza supporters. It will be the same here — the red mailbox will remain out until Sunday. There is also a brown mailbox at the corner of Bánkút Street and Szentmihályi Road, because one of the red ones was stolen by someone.

So feel free to send your messages and good advice — all of them will be included in my candidate program. And together, collectively, with the ideas of the people who live here, we will make North Pest great and set it in motion.

1️⃣ Enemy Image Construction (“Tisza supporters are hate-mongers”)

📌 Technique: collective labeling + moralized opposition

👉 “Supporters of the Tisza Party” are portrayed as a homogeneous, aggressive bloc.
👉 It does not refer to individual messages, but assigns a collective moral judgment.

🎯 Goal:

“Us” = builders, program-makers
“Them” = hate-mongers
Suggesting moral superiority

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2️⃣ Moral Contrast – “Land of Love” vs. “Hatred”

📌 Technique: ironic framing + value contrast

Messages such as “rat” and “traitor” are said to arrive from the so-called “land of love.”

🎯 Goal:

Constructing an exposé-style narrative
Portraying the opponent as self-contradictory
Undermining their moral credibility

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3️⃣ Mocking Spelling (“shame on you – with two Ls”)

📌 Technique: intellectual belittlement + humorous shaming

👉 The focus shifts from political content to spelling mistakes.
👉 The critic appears incompetent.

🎯 Goal:

Ridiculing the opponent
Demonstrating intellectual superiority
Trivializing the conflict

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4️⃣ Adopting a Victim Position

📌 Technique: victim framing

“One of the red mailboxes was stolen.”

👉 It is presented as a symbolic attack.

🎯 Goal:

Mobilization
Eliciting sympathy
Activating a moral defense reflex

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5️⃣ Narrative of Community Involvement

📌 Technique: participatory framing

“Together with the ideas of those who live here…”

👉 Suggests a democratic, bottom-up approach.

🎯 Goal:

Legitimizing the program
Strengthening community identification
Balancing out the confrontational elements

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6️⃣ Activation of Local Identity

📍 Rákospalota
📍 Mézes Kalács Square
📍 North Pest

📌 Technique: strengthening territorial attachment

🎯 Goal:

“We, the locals” identity
Creating a more personal campaign atmosphere
Bringing the candidate closer to voters

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🎯 Overall Picture

The communication operates on three layers:

1. Generating conflict (hate-mongering opponent)
2. Claiming moral superiority (“we build, they destroy”)
3. Promising community inclusion (co-creating the program)

This is a classic combination of polarization + moral contrast + community integration.

Brussels wants to hand over the North Pest constituency to Balázs Barkóczi. But we will free it from the captivity of pro-war politicians.

We’re distributing leaflets with municipal representative Mária Bakos in Rákospalota, on Vánkút Street. And let me show you who was here before us. Brussels’ number one North Pest candidate, Balázs Barkóczi, was here. So for four years he has done nothing for this constituency. That’s the smaller problem. The much bigger problem is that if the DK came to power, as a Brussels party, they would take Hungary into war and send our money to Ukraine.

1️⃣ External control narrative – “Brussels wants to give it”

📌 Technique: external control framing + sovereignty threat

“Brussels wants to give it to Balázs Barkóczi…”

👉 The constituency is not presented as the voters’ decision, but as something a foreign power “hands over.”
👉 A local political contest → reframed as geopolitical interference.

🎯 Objective:

• Activate the sovereignty reflex
• Create the feeling: “We won’t let outsiders decide for us”
• Turn a local issue into a national one

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2️⃣ Enemy labeling – “pro-war politicians”

📌 Technique: moral labeling + binary framing

👉 Not simply a political opponent.
👉 Placed into a morally dangerous category: “pro-war.”

🎯 Objective:

• Trigger moral panic
• Shut down debate (“if you’re not with us, you’re pro-war”)
• Intensify emotional polarization

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3️⃣ Dramatizing local space – “we will liberate”

📌 Technique: liberation metaphor + heroization

“We will free it from captivity…”

👉 The constituency is framed as an “occupied territory.”
👉 The speaker’s side appears as the liberating force.

🎯 Objective:

• Build a battle narrative
• Reinforce a heroic self-image
• Mobilize supporters

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4️⃣ Performance denial – “he did nothing for four years”

📌 Technique: sweeping dismissal + absolute claim without evidence

👉 No specific data, just total disqualification.
👉 The word “nothing” closes the debate.

🎯 Objective:

• Undermine perceived competence
• Deliver a simple, repeatable message
• Eliminate nuance

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5️⃣ Fear stacking – war + money + Ukraine

📌 Technique: fear stacking

“They would take Hungary to war.”
“They would send our money to Ukraine.”

👉 Two of the strongest existential triggers:

• Physical security
• Financial security

🎯 Objective:

• Activate survival reflexes
• Frame the election as peace vs. war
• Frame the election as prosperity vs. impoverishment

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6️⃣ DK = Brussels’ party

📌 Technique: identity fusion + suggestion of external loyalty

👉 The domestic political actor is portrayed as not independent, but representing foreign interests.
👉 Not an alternative — but an “alien interest.”

🎯 Objective:

• Create a national loyalty frame
• Build a sense of betrayal
• Deepen emotional polarization

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🎯 Overall psychological effect

This text:

❗ Constructs an external threat
❗ Frames politics as a moral war
❗ Activates existential fear
❗ Elevates a local issue into a national security question

The election is thus framed not as a competition of programs, but as:

“Will we defend ourselves against external pro-war forces?”